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Thursday
, October 29
9:30am EDT
Networking in Virtual Exhibit Hall
10:00am EDT
Chairperson's Opening Remarks
Zoe Dunn
10:05am EDT
Keynote with Katie Couric, Award-winning journalist and Co-Founder of Katie Couric Media and Stand Up To Cancer, and Claire Mulhearn, Associate Vice President and Head of Health Communications & Engagement, Mer...
Beth Bulik • Katie Couric • Claire E. Mulhearn
10:35am EDT
Panel: The Doctor Will Zoom You Now. But Where Does Pharma Fit in Telehealth?
Beth Bulik • Mark Plinio • Charles Castano • Russ Barrans
11:15am EDT
Networking in Virtual Exhibit Hall
11:30am EDT
Panel – Cancer Marketing Today: From Blockbuster Budgets to Social Media Awareness
Carly Helfand • Roni Chase • Pallavi Garg
12:15pm EDT
Meet the Fierce Pharma Marketing Award Winners
12:30pm EDT
Networking in Virtual Exhibit Hall
1:00pm EDT
Omnichannel Deep Dive - Chairperson's Opening Remarks
Clay Romweber
1:10pm EDT
Omnichannel Deep Dive - Content is King: Best Practices for Creating Relevant Content Across Channels
Elaine Gamble • Nick Bartolomeo • Marie-Mistral Fruit • Lou Marcinczyk
2:00pm EDT
Omnichannel Deep Dive - The Evolving Roles of Marketing and Sales in HCP Omnichannel Communication
Barry Winn
2:25pm EDT
Networking in Virtual Exhibit Hall
Pandora Leaning on Sound: AudiOM for Relaxation
2:45pm EDT
Omnichannel Deep Dive - Accelerating the Shift to Omnichannel
Derek Choy
3:15pm EDT
Omnichannel Deep Dive - Evaluate, Adapt, Achieve: Creating a Pathway to Omnichannel Fluency
Leigh Householder • Ana Wilkinson • Kartik Shukla • Joshua Prabhakar
4:00pm EDT
Omnichannel Deep Dive - Chairperson's Closing Remarks
Clay Romweber
Timezone
Digital Pharma Innovation Week
America/New York
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Digital Pharma Innovation Week
Oct 26
-
30, 2020
Monday
, October 26
Tuesday
, October 27
Wednesday
, October 28
Thursday
, October 29
Friday
, October 30
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Data/Analytics
General Sessions
HCP Engagement
Media Strategy
Omnichannel Engagement
Patient Solutions