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Thursday, October 29
 

9:30am EDT

Networking in Virtual Exhibit Hall

10:00am EDT

Chairperson's Opening RemarksZoe Dunn

10:05am EDT

Keynote with Katie Couric, Award-winning journalist and Co-Founder of Katie Couric Media and Stand Up To Cancer, and Claire Mulhearn, Associate Vice President and Head of Health Communications & Engagement, Mer...Beth Bulik • Katie Couric • Claire E. Mulhearn

10:35am EDT

Panel: The Doctor Will Zoom You Now. But Where Does Pharma Fit in Telehealth?Beth Bulik • Mark Plinio • Charles Castano • Russ Barrans

11:15am EDT

Networking in Virtual Exhibit Hall

11:30am EDT

Panel – Cancer Marketing Today: From Blockbuster Budgets to Social Media AwarenessCarly Helfand • Roni Chase • Pallavi Garg

12:15pm EDT

Meet the Fierce Pharma Marketing Award Winners

12:30pm EDT

Networking in Virtual Exhibit Hall

1:00pm EDT

Omnichannel Deep Dive - Chairperson's Opening RemarksClay Romweber

1:10pm EDT

Omnichannel Deep Dive - Content is King: Best Practices for Creating Relevant Content Across ChannelsElaine Gamble • Nick Bartolomeo • Marie-Mistral Fruit • Lou Marcinczyk

2:00pm EDT

Omnichannel Deep Dive - The Evolving Roles of Marketing and Sales in HCP Omnichannel CommunicationBarry Winn

2:25pm EDT

Networking in Virtual Exhibit Hall Pandora Leaning on Sound: AudiOM for Relaxation

2:45pm EDT

Omnichannel Deep Dive - Accelerating the Shift to OmnichannelDerek Choy

3:15pm EDT

Omnichannel Deep Dive - Evaluate, Adapt, Achieve: Creating a Pathway to Omnichannel FluencyLeigh Householder • Ana Wilkinson • Kartik Shukla • Joshua Prabhakar

4:00pm EDT

Omnichannel Deep Dive - Chairperson's Closing RemarksClay Romweber