Digital Pharma Innovation Week

Pharma manufacturers are no small part of a patient’s treatment experience. Yet, it’s notoriously difficult for pharma to connect with your customers in meaningful ways. Why not think about a new way to engage? Looking at customer segments in siloes creates a siloed experience. It’s time to put an umbrella over your patient and HCP engagement strategies to create a seamless treatment experience for patients. The technology exists to deliver specific resources to patients and providers at specific points in the patient journey – including when the patient and provider are together. This session will provide new ideas about how to utilize targeted channels to deliver value at those points in the journey where siloed thinking leads to leakage. Even before the first fill.