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Monday, October 26 • 10:35am - 11:00am
Partner Keynote – Supporting A Positive Treatment Experience – Sponsored by OptimizeRx

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Pharma manufacturers are no small part of a patient’s treatment experience. Yet, it’s notoriously difficult for pharma to connect with your customers in meaningful ways. Why not think about a new way to engage? Looking at customer segments in siloes creates a siloed experience. It’s time to put an umbrella over your patient and HCP engagement strategies to create a seamless treatment experience for patients. The technology exists to deliver specific resources to patients and providers at specific points in the patient journey – including when the patient and provider are together. This session will provide new ideas about how to utilize targeted channels to deliver value at those points in the journey where siloed thinking leads to leakage. Even before the first fill.  

Speakers
avatar for Ritesh Patel

Ritesh Patel

Chief Digital Officer - Health, Ogilvy
Ritesh is an outspoken digital evangelist who’s been at the forefront of digital transformation since the early days of the dot-com boom. He has pioneered the use of social media platforms for healthcare and led award-winning campaigns for major life science companies. At Ogilvy... Read More →


Monday October 26, 2020 10:35am - 11:00am EDT