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Monday, October 26 • 1:10pm - 1:55pm
HCP Deep Dive - The Future of the Sales Rep – Ensure Meaningful Engagement with HCPs During a Pandemic

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  • Explore the evolution of sales capabilities and how marketing can supplement face-to-face interactions through digital initiatives
  • Discuss innovative tactics to foster new connections with HCPs
  • Create differential value through customer connection and engagement via a constellation of channels
  • What does ROI mean for you and what factors should be considered when deciding where to invest to create successful transformational change?

avatar for Santos Torres, Jr., MBA

Santos Torres, Jr., MBA

Senior Director of Marketing, Allergy/Anti-Infectives/Anti-Virals, Bausch + Lomb
Widely experienced, multi-award-winning bilingual pharmaceutical executive with 20+ years in marketing and sales in allergy, infectious disease, neurology, ophthalmology and psychiatry; industry expert who ensures that brand marketing maintains a customer-centric approach that is... Read More →
avatar for Tina Goyal

Tina Goyal

Global Head Marketing Innovation and Execution, Novartis
avatar for Sirsij Peshin

Sirsij Peshin

Vice President – Global Commercial Operations, Pfizer
Sirsij Peshin is Vice President – Global Commercial Operations for Pfizer Inc and is based in New York.He has 28+ years of diverse industry experience in Commercial Operations, Information Technology, Quality Management, Business Strategy and Sales roles. Sirsij has managed large... Read More →
avatar for Martin Jernigan, RPh, PhD

Martin Jernigan, RPh, PhD

Vice President, Marketing, Akebia Therapeutics
Martin has over 25 years of pharmaceutical commercial and strategic leadership through roles of increasing responsibility for U.S. and global cross-functional and commercial teams. Areas have included product launches, life cycle management, licensing and business development, alliance... Read More →

Monday October 26, 2020 1:10pm - 1:55pm EDT