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Tuesday, October 27 • 10:05am - 10:30am
Keynote: Vlad Coric, CEO, Biohaven Pharmaceuticals

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Biohaven nabbed its first drug approval this year with Nurtec ODT for acute migraines—right when the COVID-19 pandemic struck. Coric will talk about the virtual-first marketing strategies that led to Nurtec's quick brand recognition and leading market share. From passionate patient ambassadors, including famous spokesperson Khloe Kardashian, to cheeky social media ads, Coric's tactics are part of a strategy to make Biohaven a cutting-edge modern-day marketer. Coric has led Biohaven since 2015 and before that worked at Bristol Myers Squibb for almost nine years. He is also a medical doctor who has taught at Yale School of Medicine for the past 19 years.

Speakers
avatar for Vlad Coric

Vlad Coric

CEO, Biohaven Pharmaceuticals


Tuesday October 27, 2020 10:05am - 10:30am EDT