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Tuesday, October 27 • 11:20am - 12:05pm
Panel – Truths and Trends in Modern Disease Awareness Campaigns

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While disease awareness ads have traditionally run in the months leading up to a drug launch, today’s unbranded campaigns often run long after branded drugs arrive. In fact, the number of disease awareness campaigns has jumped from dozens each year to hundreds as pharma companies look to tell compelling stories that go beyond regulated product ads. Find out what makes a successful unbranded campaign and pick up creative, educational and measurement strategies.

Moderators
avatar for Beth Bulik

Beth Bulik

Senior Editor, Fierce Pharma Marketing
 Beth Snyder Bulik is Senior Editor of Fierce Pharma and the Fierce Pharma Marketing newsletter. Bulik is also the Editorial Advisor to the Digital Pharma series of events and a member of its Advisory Board. With more than a decade of content expertise, Bulik has been a contributing writer for Fierce Pharma and has written for a variety of outlets including Advertising Age, American Way, American Baby, Business 2.0, Telephony magazine and Texas Business. Bulik can be reached... Read More →

Speakers
avatar for Anand Reddi

Anand Reddi

Director, Digital Innovation, Gilead
avatar for Robert Schildt

Robert Schildt

Director, Cardiovascular Marketing, Boehringer Ingelheim
Robert Schildt is the Director of Marketing on the Jardiance brand team currently leading the heart failure launch efforts. Robert has over 15 years in the pharmaceutical industry, covering roles in sales, market access and marketing. He has a passion for storytelling, innovation... Read More →


Tuesday October 27, 2020 11:20am - 12:05pm EDT