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Thursday, October 29 • 11:30am - 12:15pm
Panel – Cancer Marketing Today: From Blockbuster Budgets to Social Media Awareness

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As the number of immuno-oncology and targeted cancer drug approvals skyrocket, so have the number of cancer awareness and drug marketing campaigns. Oncology marketing, once confined to doctors’ office, is now the norm. With thousands more cancer meds in pipeline, the trend is likely here to stay. Watch this panel for an up-to-date look at best practices in oncology marketing and educational efforts.

avatar for Carly Helfand

Carly Helfand

Executive Editor, Fierce Pharma
Carly Helfand is a news editor with FiercePharma. Carly got her start covering pharma while earning her master's at Northwestern University's Medill School of Journalism, where she concentrated in business reporting. She has completed journalism projects on four continents, and her... Read More →

avatar for Roni Chase

Roni Chase

Vice President, Global Marketing Lilly Oncology, Eli Lilly
Veronica ‘Roni’ Chase has over 20 years of marketing expertise managing complex environments and unique business challenges specializing in the healthcare industry. Roni applies her talents to deliver on Eli Lilly and Company’s mission to make medicines that help people... Read More →

Pallavi Garg

Vice President, Head of U.S. Marketing, Oncology, Takeda

Thursday October 29, 2020 11:30am - 12:15pm EDT