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Thursday, October 29 • 2:00pm - 2:25pm
Omnichannel Deep Dive - The Evolving Roles of Marketing and Sales in HCP Omnichannel Communication

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Even as sales teams are getting back into the field in the wake of Covid-19, nearly 30% of physicians have indicated that the crisis will have a lasting impact on their willingness to meet with them in a live setting. When you add this dynamic to an environment where HCP access was already in decline, it’s clear that marketers and sales reps alike must evolve to meet the needs of a new normal and align their approach to omnichannel marketing.

avatar for Barry Winn

Barry Winn

Vice President, Omnichannel Strategy, BioPharm Communications
Barry Winn has spent more than 15 years in data-driven strategic planning for healthcare brands. He serves as Vice President, Omnichannel Strategy for BioPharm Communications, where he works with brands across therapeutic categories on HCP non-personal promotion.

Thursday October 29, 2020 2:00pm - 2:25pm EDT