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Thursday, October 29 • 1:10pm - 1:55pm
Omnichannel Deep Dive - Content is King: Best Practices for Creating Relevant Content Across Channels

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  • Stand out from the clutter of busy marketing by creating relevant, engaging content 
  • Optimize content by using data analytics to inform decision-making across channels
  • Develop processes for efficiently customizing content to each customer and outlet 

Moderators
avatar for Elaine Gamble

Elaine Gamble

Head/Director, Digital Engagement Strategy, Otsuka

Speakers
avatar for Nick Bartolomeo

Nick Bartolomeo

Head of Media and Performance Marketing, Fingerpaint
Nick Bartolomeo is an industry veteran with nearly 20 years of experience within digital marketing in the health and wellness space. At Fingerpaint, Nick co-leads the agency’s Shift Performance Center of Excellence. This innovation combines a proprietary mix of big data... Read More →
avatar for Marie-Mistral Fruit

Marie-Mistral Fruit

Chief Marketing & Innovation Officer, Viseven
Expert in implementing digital transformation for large-scale organizations (digitalization, agilization and other aspects). Acknowledged specialist working with health market protagonists.Marie-Mistral works to support organizations by implementing new sustainable practices on... Read More →
avatar for Lou Marcinczyk

Lou Marcinczyk

Executive Director, Head Worldwide Omni Channel Experience, Bristol Myers Squibb
As Head – Worldwide Omni Channel Experience at Bristol Myers Squibb he Leads the Worldwide Omni Channel Experience team responsible for developing and implementing the Omni Channel strategy and vision for customer engagement across commercial and medical. Lucian also chairs the... Read More →


Thursday October 29, 2020 1:10pm - 1:55pm EDT