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Thursday, October 29 • 3:15pm - 4:00pm
Omnichannel Deep Dive - Evaluate, Adapt, Achieve: Creating a Pathway to Omnichannel Fluency

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As health interactions have become increasingly remote, life science brands have been quick to deploy technology to aid omnichannel customer engagement. But having the tools to create personal 1:1 experiences and having the ability to optimize the performance and outcomes driven by those tools are two different things.
This panel will discuss key challenges as organizations seek to obtain a clear, actionable and measurable view of all of their relationship-building efforts and the impact on customer behavior. They will also explore lessons learned from organizations on the front lines of omnichannel engagement, and how they had to evaluate and adapt to achieve fluency in these programs.

Moderators
avatar for Leigh Householder

Leigh Householder

EVP / Managing Director, Omnichannel Strategy, Syneos Health

Speakers
avatar for Ana Wilkinson

Ana Wilkinson

Director, Omnichannel CRM Marketing Operations, Amgen
avatar for Kartik Shukla

Kartik Shukla

Senior Director, Iron Franchise & Oncology, Daiichi Sankyo
Kartik Shukla heads up the IV iron franchise at Daiichi Sankyo. He leads the team that is responsible for commercializing the leading IV iron within the US marketplace. He is also the Multi-channel marketing lead at DSI and advises DSI teams on digital marketing strategies. He has... Read More →
avatar for Joshua Prabhakar

Joshua Prabhakar

Vice President Marketing, Dova Pharmaceuticals
Joshua Prabhakar has significant commercial experience in the pharmaceutical and biotech industry. He has worked in multiple major therapeutic areas which include neurosciences, respiratory, dermatology, immunology, and rare diseases. He has led 6 key launches for organizations that... Read More →


Thursday October 29, 2020 3:15pm - 4:00pm EDT