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Friday, October 30 • 11:20am - 12:05pm
Panel – Pharma Creativity: Going Beyond Bike Rides and Beach Walks

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Are pharma marketers finally turning the corner when it comes to creativity in advertising? Direct-to-consumer TV commercials, long criticized for contrived images and laundry lists of risks, are giving way to inventive communications that aim to go beyond the pill—just like the industry itself. Explore next-gen pharma creativity that’s replacing tried-and-tired campaigns with innovative and engaging efforts.

Moderators
avatar for Beth Bulik

Beth Bulik

Senior Editor, Fierce Pharma Marketing
 Beth Snyder Bulik is Senior Editor of Fierce Pharma and the Fierce Pharma Marketing newsletter. Bulik is also the Editorial Advisor to the Digital Pharma series of events and a member of its Advisory Board. With more than a decade of content expertise, Bulik has been a contributing writer for Fierce Pharma and has written for a variety of outlets including Advertising Age, American Way, American Baby, Business 2.0, Telephony magazine and Texas Business. Bulik can be reached... Read More →

Speakers
avatar for Raymond F. Kerins Jr.

Raymond F. Kerins Jr.

Senior Vice President, Head of Corporate Affairs, Bayer
avatar for Claudine Patel

Claudine Patel

GM Marketing/CMO, North America Consumer Health, Reckitt Benckiser
Claudine has spent her global marketing career harnessing creative disruption, mobilizing organizations, and executing dynamic growth strategies while also developing talent and nurturing high performing teams. With over 20 years of progressive global experience in the consumer goods... Read More →
avatar for Marc Meachem

Marc Meachem

Head of External Affairs, North America, ViiV Healthcare
Marc Meachem is an advocate, strategist, and valued member of the HIV community, dedicated to creating sustainable programs with the community, focusing on education and access to care for all people living with HIV. As head of External Affairs US at ViiV Healthcare, he designed... Read More →


Friday October 30, 2020 11:20am - 12:05pm EDT