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Friday, October 30 • 2:00pm - 2:25pm
Media Deep Dive - How to Integrate a Digital Media Plan as Brands Grow to Include New Indications

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  • What media choices must be rationalized as you build out services to multiple stakeholders
  • How do you create aligned communications if you are working in a disease area where your company has an existing footprint?
  • Do you have a clear call to action for the patients you are communicating with?
  • Are you connecting with patients through out their disease journey?

avatar for Anne Marie Robertson

Anne Marie Robertson

Vice President, Oncology External Engagement, former Ipsen
avatar for Paul Murasko

Paul Murasko

Senior Director, Head of Digital Customer Interaction for North America, Ipsen

Friday October 30, 2020 2:00pm - 2:25pm EDT