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Friday, October 30 • 1:10pm - 1:55pm
Media Deep Dive - Why Pharma Brands Do Not Need a TV Campaign, They Need a Progressive Video Strategy

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A discussion of video strategy and the opportunity for greater impact. Sight, sound, and motion have always captivated audiences but the digital age has transformed the what, when, where, and how of video consumption and content. In this new world, a video strategy is key — one that considers the channel, targeting, placement, and message cohesively and with purpose. Gone are the days of mass market-only campaigns with a high degree of media waste and low relevance. Today, media waste can be greatly reduced, relevancy can be higher than ever, and measurement of video campaigns can demonstrate meaningful business impact. This panel will explore these topics.

Moderators
avatar for Scott Ensign

Scott Ensign

Vice President, Client Solutions, Butler/Till

Speakers
avatar for Bob Allen

Bob Allen

Lead, Digital Operations Global Public Affairs, BRISTOL-MYERS SQUIBB
avatar for Lina Sheilds

Lina Sheilds

Chief Media Officer, Eli Lilly
Lina Shields is the Chief Media Officer for Lilly USA at Eli Lilly and Company, overseeing all promotional Consumer Media efforts across the portfolio of Lilly Brands.  In her current role, Lina also leads the transformation of Consumer Marketing and Media at Lilly, pushing for insight-based... Read More →
avatar for Dario Floris

Dario Floris

Country Launch Lead & Alliance Manager, Merck Group


Friday October 30, 2020 1:10pm - 1:55pm EDT