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Tuesday, October 27 • 4:05pm - 4:55pm
Patient Solutions Deep Dive - Developing a Privacy Conscience: Avoiding a Cambridge Analytica-Type Privacy Crisis (Or at Least Being Prepared for One)

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The mission of the pharmaceutical industry is straightforward: Educate patients about disease states and the therapies that could effectively treat their conditions, as well as enable them to become active participants in their medical journey. But while the "what” pharmaceutical companies can say and the “how” they must say it is well regulated by the FDA, the privacy challenge comes from the “who” you can educate and how you choose to target them. These very real privacy issues are compounded by an increasingly complex set of federal and state laws, as well as self-regulatory guidelines. Privacy issues are probably unavoidable. But are you prepared? Join us as we discuss how you can meet the privacy challenges of today and the future by developing a deeper awareness of your company, your patient and your advertising supply chain.

avatar for Ron Elwell

Ron Elwell

Founder and CEO, Swoop
Ron leads a team charged with corporate strategy, product innovation and customer growth. He brings more than 20 years of executive experience in high-tech, online media and digital marketing. He was previously an Operating Partner at Bessemer Ventures and served on the Boards of... Read More →
avatar for Lauren Dubick

Lauren Dubick

Director, Senior Group Privacy Policies Counsel, Novartis
Lauren is a technically-savvy, Privacy-Forward™ thought leader and sought out strategic legal adviser at Novartis where she advises on US data privacy. Drawing on her background as a software engineer, she has broad expertise in AdTech and various digital platforms and technologies... Read More →
avatar for Ronnie Sharpe

Ronnie Sharpe

Co-Founder and COO Savvy Cooperative, Founder, CysticLife, Savvy Cooperative
Ronnie is the co-founder and Chief Operations Officer at Savvy Cooperative (www.savvy.coop), a patient-owned insights co-op. Savvy connects decision-makers, innovators, and product designers in the healthcare industry with patients to co-create solutions, receive needed insights, and improve products and services. Savvy has been highlighted in outlets around the world... Read More →
avatar for Gerard Stegmaier

Gerard Stegmaier

Partner, Reed Smith
Gerry is a partner at the firm’s IP, Tech & Data Group. He focuses his practice on corporate governance, intellectual property, and Internet issues, especially as they relate to privacy, information security and consumer protection. An experienced and pragmatic litigator, Gerry... Read More →

Tuesday October 27, 2020 4:05pm - 4:55pm EDT