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Digital Pharma Innovation Week
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Monday, October 26
 

10:00am EDT

Chairperson's Opening Remarks
Monday October 26, 2020 10:00am - 10:05am EDT

10:05am EDT

Keynote: Vlad Coric, CEO, Biohaven Pharmaceuticals
Biohaven nabbed its first drug approval this year with Nurtec ODT for acute migraines—right when the COVID-19 pandemic struck. Coric will talk about the virtual-first marketing strategies that led to Nurtec's quick brand recognition and leading market share. From passionate patient ambassadors, including famous spokesperson Khloe Kardashian, to cheeky social media ads, Coric's tactics are part of a strategy to make Biohaven a cutting-edge modern-day marketer. Coric has led Biohaven since 2015 and before that worked at Bristol Myers Squibb for almost nine years. He is also a medical doctor who has taught at Yale School of Medicine for the past 19 years.

Speakers
avatar for Vlad Coric

Vlad Coric

CEO, Biohaven Pharmaceuticals


Monday October 26, 2020 10:05am - 10:30am EDT

10:35am EDT

Partner Keynote
Monday October 26, 2020 10:35am - 11:00am EDT

11:00am EDT

Networking Break
Monday October 26, 2020 11:00am - 11:20am EDT

11:20am EDT

Panel – Adapt or Fail: Launching a New Drug During a Pandemic
The COVID-19 pandemic landed just as some pharma companies were preparing to launch new therapies. Suddenly, after millions of dollars and years of planning, drug makers had to shift gears. So how does a pharma even begin to launch a drug under pandemic conditions? Tune into this panel to hear about the challenges, adaptations and successes from those who did it.

Monday October 26, 2020 11:20am - 12:05pm EDT

12:05pm EDT

12:20pm EDT

Networking Break
Monday October 26, 2020 12:20pm - 1:00pm EDT

1:00pm EDT

HCP Deep Dive - Chairperson's Opening Remarks
Monday October 26, 2020 1:00pm - 1:10pm EDT

1:10pm EDT

HCP Deep Dive - The Future of the Sales Rep – Ensure Meaningful Engagement with HCPs During a Pandemic
  • Explore the evolution of sales capabilities and how marketing can supplement face-to-face interactions through digital initiatives
  • Discuss innovative tactics to foster new connections with HCPs
  • Create differential value through customer connection and engagement via a constellation of channels
  • What does ROI mean for you and what factors should be considered when deciding where to invest to create successful transformational change?

Speakers
avatar for Tina Goyal

Tina Goyal

Global Head Marketing Innovation and Execution, Novartis
avatar for Martin Jernigan, RPh, PhD

Martin Jernigan, RPh, PhD

Vice President, Marketing, Akebia Therapeutics
Martin has over 25 years of pharmaceutical commercial and strategic leadership through roles of increasing responsibility for U.S. and global cross-functional and commercial teams. Areas have included product launches, life cycle management, licensing and business development, alliance... Read More →


Monday October 26, 2020 1:10pm - 1:55pm EDT

2:00pm EDT

HCP Deep Dive - Partner Session
Monday October 26, 2020 2:00pm - 2:25pm EDT

2:25pm EDT

Networking Break
Monday October 26, 2020 2:25pm - 2:45pm EDT

2:45pm EDT

HCP Deep Dive - Partner Session
Monday October 26, 2020 2:45pm - 3:10pm EDT
TBA

3:15pm EDT

HCP Deep Dive - Panel Discussion
Monday October 26, 2020 3:15pm - 4:00pm EDT
 
Tuesday, October 27
 

10:00am EDT

Chairperson's Opening Remarks
Tuesday October 27, 2020 10:00am - 10:05am EDT

10:05am EDT

Keynote
Tuesday October 27, 2020 10:05am - 10:30am EDT

10:35am EDT

Partner Keynote
Tuesday October 27, 2020 10:35am - 11:00am EDT

11:00am EDT

Networking Break
Tuesday October 27, 2020 11:00am - 11:20am EDT

11:20am EDT

Panel – Truths and Trends in Modern Disease Awareness Campaigns
While disease awareness ads have traditionally run in the months leading up to a drug launch, today’s unbranded campaigns often run long after branded drugs arrive. In fact, the number of disease awareness campaigns has jumped from dozens each year to hundreds as pharma companies look to tell compelling stories that go beyond regulated product ads. Find out what makes a successful unbranded campaign and pick up creative, educational and measurement strategies.

Speakers
avatar for Karan Arora

Karan Arora

Chief Commercial Digital Officer and Global Vice President, AstraZeneca
Karan Arora currently serves as Chief Commercial Digital Officer, Global Vice President at AstraZeneca. In his role, he is responsible for the commercial organizations' agile/digital transformation. This includes:1. Use of next-generation omnichannel Digital marketing capabilities... Read More →


Tuesday October 27, 2020 11:20am - 12:05pm EDT

12:05pm EDT

12:20pm EDT

Networking Break
Tuesday October 27, 2020 12:20pm - 1:00pm EDT

1:00pm EDT

1:10pm EDT

Patient Solutions Deep Dive - Panel: The Doctor Will Zoom You Now. But Where Does Pharma Fit in Telehealth?
Telehealth is forecast to grow by as much as 80% in 2020, thanks in large part to the COVID-19 pandemic. But when doctors and patients go virtual, where does that leave pharma? Tune into this session to hear from brands that use telehealth to find out how and why they started their programs and the lessons they've learned.

Tuesday October 27, 2020 1:10pm - 1:55pm EDT

2:00pm EDT

Patient Solutions Deep Dive - Partner Session
Tuesday October 27, 2020 2:00pm - 2:25pm EDT

2:25pm EDT

Networking Break
Tuesday October 27, 2020 2:25pm - 2:45pm EDT

2:45pm EDT

Patient Solutions Deep Dive - Partner Session
Tuesday October 27, 2020 2:45pm - 3:10pm EDT

3:15pm EDT

Patient Solutions Deep Dive - Panel Discussion
Tuesday October 27, 2020 3:15pm - 4:00pm EDT
 
Wednesday, October 28
 

10:00am EDT

Chairperson's Opening Remarks
Wednesday October 28, 2020 10:00am - 10:05am EDT

10:05am EDT

Keynote
Wednesday October 28, 2020 10:05am - 10:30am EDT

10:35am EDT

Partner Keynote
Wednesday October 28, 2020 10:35am - 11:00am EDT

11:00am EDT

Networking Break
Wednesday October 28, 2020 11:00am - 11:20am EDT

11:20am EDT

Panel – Chatbots, Podcasts and TikTok and the Case for Tech Trends and New Media
Pharma experiments with new media and emerging technology prove the latest methods can work in a regulated industry. Trendy TikToks, streaming radio and friendly automated chatbots are helping drug makers build better relationships with consumers and physicians. Find out how some companies put these new marketing tools to work.

Wednesday October 28, 2020 11:20am - 12:05pm EDT

12:05pm EDT

12:20pm EDT

Networking Break
Wednesday October 28, 2020 12:20pm - 1:00pm EDT

1:00pm EDT

1:10pm EDT

Analytics Deep Dive - Data Management Models – Explore Various Models for Gathering and Operationalizing Data
  • Examine organizational structures with data being managed in-house, by agency partners, or via a hybrid model
  • Identify motivating factors and potential applications of data that can drive decision-making
  • Ensure privacy, compliance, and data governance needs are addressed during data transference
  • Discuss common pain points that hinder success and solutions to overcome them

Speakers
avatar for Michael Jafar

Michael Jafar

Chief Marketing Officer, Evolus
avatar for Jeordan Legon

Jeordan Legon

Senior Director, Digital Center of Excellence, Alnylam Pharmaceuticals
As an industry thought leader with more than 25 years’ experience, Jeordan has held leadership positions with Harvard Medical School, Novartis, Roche, Genentech, Chevron, Yahoo! News, AOL and, most recently, Alnylam. In 2017, Jeordan became the Director for the Digital Center of... Read More →


Wednesday October 28, 2020 1:10pm - 1:55pm EDT

2:00pm EDT

Analytics Deep Dive - Partner Session
Wednesday October 28, 2020 2:00pm - 2:25pm EDT

2:25pm EDT

Networking Break
Wednesday October 28, 2020 2:25pm - 2:45pm EDT

2:45pm EDT

Analytics Deep Dive - Partner Session
Wednesday October 28, 2020 2:45pm - 3:10pm EDT

3:15pm EDT

Analytics Deep Dive - Panel Discussion
Wednesday October 28, 2020 3:15pm - 4:00pm EDT
 
Thursday, October 29
 

10:00am EDT

Chairperson's Opening Remarks
Thursday October 29, 2020 10:00am - 10:05am EDT

10:05am EDT

Keynote
Thursday October 29, 2020 10:05am - 10:30am EDT

10:35am EDT

Partner Keynote
Thursday October 29, 2020 10:35am - 11:00am EDT

11:00am EDT

Networking Break
Thursday October 29, 2020 11:00am - 11:20am EDT

11:20am EDT

Panel – Cancer Marketing Today: From Blockbuster Budgets to Social Media Awareness
As the number of immuno-onocology and targeted cancer drug approvals skyrocket, so have the number of cancer awareness and drug marketing campaigns. Oncology marketing, once confined to doctors’ office, is now the norm. With thousands more cancer meds in pipeline, the trend is likely here to stay. Watch this panel for an up-to-date look at best practices in oncology marketing and educational efforts.

Thursday October 29, 2020 11:20am - 12:05pm EDT

12:05pm EDT

12:20pm EDT

Networking Break
Thursday October 29, 2020 12:20pm - 1:00pm EDT

1:00pm EDT

Omnichannel Deep Dive - Chairperson's Opening Remarks
Speakers
avatar for Clay Romweber

Clay Romweber

EVP, Chief Growth Officer, BioPharm Communications LLC
Clay is the head of client solutions and Chief Growth Officer for BioPharm Communications, a leading data-driven omnichannel marketing business and division of Omnicom Health Group. Joining as head of sales in 2016, Clay manages both sales strategy for BioPharm, as well as the overall... Read More →


Thursday October 29, 2020 1:00pm - 1:10pm EDT

1:10pm EDT

Omnichannel Deep Dive - Content is King: Best Practices for Creating Relevant Content Across Channels
  • Stand out from the clutter of busy marketing by creating relevant, engaging content 
  • Optimize content by using data analytics to inform decision-making across channels
  • Develop processes for efficiently customizing content to each customer and outlet 

Speakers
avatar for Nick Bartolomeo

Nick Bartolomeo

Head of Media and Performance Marketing, Fingerpaint
Nick Bartolomeo is an industry veteran with nearly 20 years of experience within digital marketing in the health and wellness space. At Fingerpaint, Nick co-leads the agency’s Shift Performance Center of Excellence. This innovation combines a proprietary mix of big data... Read More →
LM

Lou Marcinczyk

Executive Director, Head Worldwide Omni Channel Experience, Bristol Myers Squibb


Thursday October 29, 2020 1:10pm - 1:55pm EDT

2:00pm EDT

Omnichannel Deep Dive - The Evolving Roles of Marketing and Sales in HCP Omnichannel Communication
Even as sales teams are getting back into the field in the wake of Covid-19, nearly 30% of physicians have indicated that the crisis will have a lasting impact on their willingness to meet with them in a live setting. When you add this dynamic to an environment where HCP access was already in decline, it’s clear that marketers and sales reps alike must evolve to meet the needs of a new normal and align their approach to omnichannel marketing.

Speakers
avatar for Barry Winn

Barry Winn

Vice President, Omnichannel Strategy, BioPharm Communications
Barry Winn has spent more than 15 years in data-driven strategic planning for healthcare brands. He serves as Vice President, Omnichannel Strategy for BioPharm Communications, where he works with brands across therapeutic categories on HCP non-personal promotion.


Thursday October 29, 2020 2:00pm - 2:25pm EDT

2:25pm EDT

Networking Break
Thursday October 29, 2020 2:25pm - 2:45pm EDT

2:45pm EDT

Omnichannel Deep Dive - Partner Session
Thursday October 29, 2020 2:45pm - 3:10pm EDT

3:15pm EDT

Omnichannel Deep Dive - Panel Discussion
Thursday October 29, 2020 3:15pm - 4:00pm EDT
 
Friday, October 30
 

10:00am EDT

Chairperson's Opening Remarks
Friday October 30, 2020 10:00am - 10:05am EDT

10:05am EDT

Keynote
Friday October 30, 2020 10:05am - 10:30am EDT

10:35am EDT

Partner Keynote
Friday October 30, 2020 10:35am - 11:00am EDT

11:00am EDT

Networking Break
Friday October 30, 2020 11:00am - 11:20am EDT

11:20am EDT

Panel – Pharma Creativity: Going Beyond Bike Rides and Beach Walks
Are pharma marketers finally turning the corner when it comes to creativity in advertising? Direct-to-consumer TV commercials, long criticized for contrived images and laundry lists of risks, are giving way to inventive communications that aim to go beyond the pill—just like the industry itself. Explore next-gen pharma creativity that’s replacing tried-and-tired campaigns with innovative and engaging efforts.

Friday October 30, 2020 11:20am - 12:05pm EDT

12:05pm EDT

12:20pm EDT

Networking Break
Friday October 30, 2020 12:20pm - 1:00pm EDT

1:00pm EDT

Media Deep Dive - Chairperson's Opening Remarks
Friday October 30, 2020 1:00pm - 1:05pm EDT

1:10pm EDT

Media Deep Dive - Panel Discussion
Friday October 30, 2020 1:10pm - 1:55pm EDT

2:00pm EDT

Media Deep Dive - Partner Session
Friday October 30, 2020 2:00pm - 2:25pm EDT

2:25pm EDT

Networking Break
Friday October 30, 2020 2:25pm - 2:45pm EDT

2:35pm EDT

Media Deep Dive - Panel Discussion
Friday October 30, 2020 2:35pm - 3:15pm EDT
TBA

3:15pm EDT

Media Deep Dive - Partner Session
Friday October 30, 2020 3:15pm - 4:00pm EDT