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Monday, October 26
 

9:30am EDT

Networking in Virtual Exhibit Hall
Monday October 26, 2020 9:30am - 10:00am EDT

10:00am EDT

Chairperson's Opening Remarks
Speakers
avatar for Rebecca Willumson

Rebecca Willumson

Vice President & Publisher, Fierce Pharma
Rebecca Willumson is the Vice President of Questex's Life Sciences and Healthcare media divisions and the Publisher of FierceBiotech, FiercePharma and FierceHealthcare.  She is responsible for overseeing the sales, editorial, and operations functions of the group’s digital publications... Read More →


Monday October 26, 2020 10:00am - 10:05am EDT

10:05am EDT

Keynote: Judy Stewart, Senior Vice President, Head of U.S. Vaccines, GSK
With adult vaccination rates plummeting in the U.S. during the pandemic and slow to recover, GlaxoSmithKline recently launched the “Brought to You by Vaccines” campaign to help raise awareness and increase rates. Stewart will talk about the strategy and thinking behind the national push as well as some of its more focused campaigns in shingles, seasonal flu and meningitis. She’s been at GSK for 18 years having started in pediatric vaccines, but taking on a broad range of roles across cardiovascular, diabetes and autoimmune conditions.

Moderators
avatar for Beth Bulik

Beth Bulik

Senior Editor, Fierce Pharma Marketing
 Beth Snyder Bulik is Senior Editor of Fierce Pharma and the Fierce Pharma Marketing newsletter. Bulik is also the Editorial Advisor to the Digital Pharma series of events and a member of its Advisory Board. With more than a decade of content expertise, Bulik has been a contributing writer for Fierce Pharma and has written for a variety of outlets including Advertising Age, American Way, American Baby, Business 2.0, Telephony magazine and Texas Business. Bulik can be reached... Read More →

Speakers
avatar for Judy Stewart

Judy Stewart

Senior Vice President, US Vaccines, GSK
Judy Stewart is the Senior Vice President of the Vaccines Business Unit of GSK’s US Pharmaceuticals business.  Judy sits on the US Pharma Commercial Leadership Team (CLT), the Global Vaccines Investment Board (VIB), which is focused on vaccines R&D investments, and is co-chair... Read More →


Monday October 26, 2020 10:05am - 10:30am EDT

10:35am EDT

Partner Keynote – Supporting A Positive Treatment Experience – Sponsored by OptimizeRx
Pharma manufacturers are no small part of a patient’s treatment experience. Yet, it’s notoriously difficult for pharma to connect with your customers in meaningful ways. Why not think about a new way to engage? Looking at customer segments in siloes creates a siloed experience. It’s time to put an umbrella over your patient and HCP engagement strategies to create a seamless treatment experience for patients. The technology exists to deliver specific resources to patients and providers at specific points in the patient journey – including when the patient and provider are together. This session will provide new ideas about how to utilize targeted channels to deliver value at those points in the journey where siloed thinking leads to leakage. Even before the first fill.  

Speakers
avatar for Ritesh Patel

Ritesh Patel

Chief Digital Officer - Health, Ogilvy
Ritesh is an outspoken digital evangelist who’s been at the forefront of digital transformation since the early days of the dot-com boom. He has pioneered the use of social media platforms for healthcare and led award-winning campaigns for major life science companies. At Ogilvy... Read More →


Monday October 26, 2020 10:35am - 11:00am EDT

11:00am EDT

Networking in Virtual Exhibit Hall
Monday October 26, 2020 11:00am - 11:20am EDT

11:20am EDT

Panel – Adapt or Fail: Launching a New Drug During a Pandemic
The COVID-19 pandemic landed just as some pharma companies were preparing to launch new therapies. Suddenly, after millions of dollars and years of planning, drug makers had to shift gears. So how does a pharma even begin to launch a drug under pandemic conditions? Tune into this panel to hear about the challenges, adaptations and successes from those who did it.

Moderators
avatar for Kyle Blankenship

Kyle Blankenship

Associate Editor, Fierce Pharma

Speakers
avatar for Alisa Lask

Alisa Lask

Vice President and General Manager, Aesthetic Business Unit, Galderma
As General Manager and Vice President of U.S. Aesthetics at Galderma, Alisa Lask oversees a portfolio of products including the iconic brand Restylane and the award-winning loyalty program Aspire Galderma Rewards. Under Alisa’s leadership, Galderma has launched seven new aesthetic... Read More →
avatar for Robert Dudley, Ph.D.

Robert Dudley, Ph.D.

Chairman, CEO and President, Clarus Therapeutics, Inc.
Robert E. Dudley, Ph.D., has served as Chief Executive Officer, President and Chairman of the Board of Directors since founding Clarus Therapeutics in 2004. As the co-inventor of multiple formulations of testosterone replacement therapies, he is a leading voice in hypogonadism and... Read More →
avatar for Renee Marotta

Renee Marotta

Executive Director of Marketing, Esperion


Monday October 26, 2020 11:20am - 12:05pm EDT

12:05pm EDT

Meet the Fierce Pharma Marketing Award Winners
Come meet the creative minds behind the industry's most thought-provoking, innovative, and compelling marketing campaigns that are making a difference and meeting the global health challenges of today and tomorrow.

During this time, we will be announcing the winners of the following categories:
  • Professional Marketing    
  • Medical Conference or Event Marketing

Monday October 26, 2020 12:05pm - 12:20pm EDT

12:20pm EDT

Networking in Virtual Exhibit Hall
Monday October 26, 2020 12:20pm - 1:00pm EDT

12:20pm EDT

1:00pm EDT

HCP Deep Dive - Chairperson's Opening Remarks
Deep Dive Chaired by Doximity

Speakers
avatar for Amit Phull

Amit Phull

Medical Director, VP of Strategy & Insights, Doximity


Monday October 26, 2020 1:00pm - 1:10pm EDT

1:10pm EDT

HCP Deep Dive - The Future of the Sales Rep – Ensure Meaningful Engagement with HCPs During a Pandemic
  • Explore the evolution of sales capabilities and how marketing can supplement face-to-face interactions through digital initiatives
  • Discuss innovative tactics to foster new connections with HCPs
  • Create differential value through customer connection and engagement via a constellation of channels
  • What does ROI mean for you and what factors should be considered when deciding where to invest to create successful transformational change?

Speakers
avatar for Santos Torres, Jr., MBA

Santos Torres, Jr., MBA

Senior Director of Marketing, Allergy/Anti-Infectives/Anti-Virals, Bausch + Lomb
Widely experienced, multi-award-winning bilingual pharmaceutical executive with 20+ years in marketing and sales in allergy, infectious disease, neurology, ophthalmology and psychiatry; industry expert who ensures that brand marketing maintains a customer-centric approach that is... Read More →
avatar for Tina Goyal

Tina Goyal

Global Head Marketing Innovation and Execution, Novartis
avatar for Sirsij Peshin

Sirsij Peshin

Vice President – Global Commercial Operations, Pfizer
Sirsij Peshin is Vice President – Global Commercial Operations for Pfizer Inc and is based in New York.He has 28+ years of diverse industry experience in Commercial Operations, Information Technology, Quality Management, Business Strategy and Sales roles. Sirsij has managed large... Read More →
avatar for Martin Jernigan, RPh, PhD

Martin Jernigan, RPh, PhD

Vice President, Marketing, Akebia Therapeutics
Martin has over 25 years of pharmaceutical commercial and strategic leadership through roles of increasing responsibility for U.S. and global cross-functional and commercial teams. Areas have included product launches, life cycle management, licensing and business development, alliance... Read More →


Monday October 26, 2020 1:10pm - 1:55pm EDT

2:00pm EDT

HCP Deep Dive - Inside Sanofi’s Strategy to Help Providers Continue Needed Vaccinations During the Pandemic
The COVID-19 pandemic has brought many new challenges to healthcare systems and individual providers, with changes to their daily office activities. While continuing to provide care for their patients is just as important as ever, there are new challenges in helping to ensure people are able to get vaccinated. I will bring you inside Sanofi Pasteur’s strategy to support alternate vaccination solutions and approaches, including how we are actively working with providers to adapt their practices to reduce risks associated with COVID-19 and help ensure people receive the vaccinations they need.

Speakers
avatar for Chris Whitman

Chris Whitman

Vice President, US Flu Franchise, Sanofi Pasteur
Chris Whitman is Vice President of the US Flu Franchise for Sanofi Pasteur, where he has spent his entire career. In 2009, Chris led the launch of Fluzone® High-Dose and has dedicated the last 11 years to building strategies that expand the use of influenza vaccines.


Monday October 26, 2020 2:00pm - 2:25pm EDT

2:25pm EDT

Networking in Virtual Exhibit Hall
Monday October 26, 2020 2:25pm - 2:45pm EDT

2:25pm EDT

Pandora Leaning on Sound: AudiOM for Energy

Monday October 26, 2020 2:25pm - 2:45pm EDT

2:45pm EDT

HCP Deep Dive - Physician Perspectives: Pharma Engagement In a Pandemic Era
We tapped into our global panel of physicians to answer your key questions below; plus, we’ll share exclusive insights on what this means for your marketing strategy.
 
  • Once restrictions are lifted, how many conversations (in-office and remote) do you expect to have with pharma sales reps per week?
  • Once state or other restrictions have been lifted, do you expect pharma sales reps will be allowed access to your practice/institution for in-office meetings?
  • Do you expect other pharma representatives (beyond sales reps) will be allowed access to your practice/institution for in-office meetings? 
  • Thinking about interactions with sales reps, which ones would you rather have in-person vs. remote if either option were available?

Speakers
avatar for Michael Joachim

Michael Joachim

SVP Commercial Development- Americas, Sermo
Michael Joachim joined Sermo in July 2019 to lead Commercial development for the Americas under a new organizational structure focused on client-centricity and a holistic approach to portfolio development. Before joining the team, Michael spent the last six years working to advance... Read More →


Monday October 26, 2020 2:45pm - 3:10pm EDT

3:10pm EDT

HCP Deep Dive - Chairperson's Closing Remarks
Speakers
avatar for Amit Phull

Amit Phull

Medical Director, VP of Strategy & Insights, Doximity


Monday October 26, 2020 3:10pm - 3:15pm EDT

3:15pm EDT

Networking in Virtual Exhibit Hall
Monday October 26, 2020 3:15pm - 3:45pm EDT
 
Tuesday, October 27
 

9:30am EDT

Networking in Virtual Exhibit Hall
Tuesday October 27, 2020 9:30am - 10:00am EDT

10:00am EDT

Chairperson's Opening Remarks
Speakers
avatar for Sandy Donaldson

Sandy Donaldson

Impiricus, Co-Founder
Sandy is focused on the infinite game in healthcare. His mission is to continually co-create a future healthcare system that delivers better value and outcomes.His experiences in bringing products and solutions to market in medical devices and pharma across the globe have given him... Read More →


Tuesday October 27, 2020 10:00am - 10:05am EDT

10:05am EDT

Keynote: Vlad Coric, CEO, Biohaven Pharmaceuticals
Biohaven nabbed its first drug approval this year with Nurtec ODT for acute migraines—right when the COVID-19 pandemic struck. Coric will talk about the virtual-first marketing strategies that led to Nurtec's quick brand recognition and leading market share. From passionate patient ambassadors, including famous spokesperson Khloe Kardashian, to cheeky social media ads, Coric's tactics are part of a strategy to make Biohaven a cutting-edge modern-day marketer. Coric has led Biohaven since 2015 and before that worked at Bristol Myers Squibb for almost nine years. He is also a medical doctor who has taught at Yale School of Medicine for the past 19 years.

Speakers
avatar for Vlad Coric

Vlad Coric

CEO, Biohaven Pharmaceuticals


Tuesday October 27, 2020 10:05am - 10:30am EDT

10:35am EDT

Partner Keynote – Where Are We Now?
The modern physician, COVID-19 and where we go from here. How digital technology has been rapidly embraced by US healthcare - we will discuss implications on physician learning, how we can better engage physicians, and the implications on patient care.

Speakers
avatar for Amit Phull

Amit Phull

Medical Director, VP of Strategy & Insights, Doximity


Tuesday October 27, 2020 10:35am - 11:00am EDT

11:00am EDT

Networking Break
Tuesday October 27, 2020 11:00am - 11:20am EDT

11:20am EDT

Panel – Truths and Trends in Modern Disease Awareness Campaigns
While disease awareness ads have traditionally run in the months leading up to a drug launch, today’s unbranded campaigns often run long after branded drugs arrive. In fact, the number of disease awareness campaigns has jumped from dozens each year to hundreds as pharma companies look to tell compelling stories that go beyond regulated product ads. Find out what makes a successful unbranded campaign and pick up creative, educational and measurement strategies.

Moderators
avatar for Beth Bulik

Beth Bulik

Senior Editor, Fierce Pharma Marketing
 Beth Snyder Bulik is Senior Editor of Fierce Pharma and the Fierce Pharma Marketing newsletter. Bulik is also the Editorial Advisor to the Digital Pharma series of events and a member of its Advisory Board. With more than a decade of content expertise, Bulik has been a contributing writer for Fierce Pharma and has written for a variety of outlets including Advertising Age, American Way, American Baby, Business 2.0, Telephony magazine and Texas Business. Bulik can be reached... Read More →

Speakers
avatar for Anand Reddi

Anand Reddi

Director, Digital Innovation, Gilead
avatar for Robert Schildt

Robert Schildt

Director, Cardiovascular Marketing, Boehringer Ingelheim
Robert Schildt is the Director of Marketing on the Jardiance brand team currently leading the heart failure launch efforts. Robert has over 15 years in the pharmaceutical industry, covering roles in sales, market access and marketing. He has a passion for storytelling, innovation... Read More →


Tuesday October 27, 2020 11:20am - 12:05pm EDT

12:05pm EDT

Meet the Fierce Pharma Marketing Award Winners
Come meet the creative minds behind the industry's most thought-provoking, innovative, and compelling marketing campaigns that are making a difference and meeting the global health challenges of today and tomorrow.

During this time, we will be announcing the winners of the following categories:
  • Branded Drug TV    
  • Disease Awareness TV    
  • Multicultural Campaign

Tuesday October 27, 2020 12:05pm - 12:20pm EDT

12:20pm EDT

Networking in Virtual Exhibit Hall
Tuesday October 27, 2020 12:20pm - 1:00pm EDT

1:00pm EDT

Patient Solutions Deep Dive - Chairperson's Opening Remarks
Deep Dive Chaired by OptimizeRx

Speakers
avatar for Serge Loncar

Serge Loncar

Head of Patient Engagement, OptimizeRx
Serge Loncar is a digital health pioneer with over 25 years of domestic and international experience in business development and commercialization. He’s the Head of Patient Engagement at OptimizeRx, and founder of CareSpeak Communications (now part of OptimizeRx), an automated patient... Read More →


Tuesday October 27, 2020 1:00pm - 1:10pm EDT

1:10pm EDT

Patient Solutions Deep Dive - How COVID-19 Has Reshaped the Patient Experience—Now and in the Future
The COVID-19 pandemic has fundamentally changed the way patients engage with and experience the healthcare system. More than ever, patients are looking for safe, convenient, consumer-centric options that mirror those they are already familiar with in other industries. In this session, we’ll discuss how those preferences are likely to persist long after the pandemic, and why it’s more important than ever that brands align with adaptable tools that meet patients where they are.  

Moderators
avatar for David Linetsky

David Linetsky

Senior Vice President, Life Sciences, Phreesia
David Linetsky is responsible for cultivating Phreesia’s partnerships with Life Sciences companies, supporting them in the development of healthcare products that deliver value and engage patients in their care. He has worked at Phreesia for more than a decade and held key leadership... Read More →

Speakers
avatar for Brendan Gallagher

Brendan Gallagher

Chief Connected Health Officer, Publicis Health
As Chief Connected Health Officer at Publicis Health, Brendan oversees product & service design, social content, technology, and partnerships & alliances capabilities across multiple offices for major pharmaceutical, healthcare, and biotech clients.Before joining Digitas Health in... Read More →
avatar for Kate Greengrove

Kate Greengrove

Sr. Director of Content Strategy & Operations, GlaxoSmithKline
Kate Greengrove is currently the Sr. Director of Content Strategy & Operations at GlaxoSmithKline. Prior to this role. she led the Marketing for the BENLYSTA Team in the Specialty Business Unit and before that she was the Sr. Director Marketing for the Neuroscience Portfolio including... Read More →


Tuesday October 27, 2020 1:10pm - 1:55pm EDT

2:00pm EDT

Patient Solutions Deep Dive - How “AND” is Redefining the Point of Care
Whether it's in the doctor's office or in the kitchen, the point of care has evolved into Moments of Care™ (MOC), where access to healthcare is now a choice that can be both virtual and physical.  Matt McNally from Outcome Health will deliver a provocative discussion around in office and telemedicine trends, the need for pharma marketers to start thinking about supporting patients in the Moments of Care™ as an "and" strategy, and how redefining the POC has enabled us to address underserved needs within the broader healthcare system. Learn how Outcome Health’s Moments of Care™ platform is evolving and how the year of 2020 opened opportunities for expansion of key areas within POC marketing.

Speakers
avatar for Matt McNally

Matt McNally

Chief Executive Officer, Outcome Health
Matt McNally is Chief Executive Officer at Outcome Health and brings over 20 years of industry knowledge and a proven record of success. Matt previously served as Chief Media Officer at Publicis Health and President of Digitas Health North America.  Throughout his career, McNally... Read More →


Tuesday October 27, 2020 2:00pm - 2:25pm EDT

2:25pm EDT

Networking Break
Tuesday October 27, 2020 2:25pm - 2:45pm EDT

2:25pm EDT

Pandora Leaning on Sound: AudiOM for Focus

Tuesday October 27, 2020 2:25pm - 2:45pm EDT

2:45pm EDT

Patient Solutions Deep Dive - Reimagined Patient Access
The pharmacy ecosystem, often referenced as a black box, is being redefined and reimagined. In this session we will look at key dynamics amongst stakeholders, giving you a better understanding of the countermeasures that are driving cost into the system.

Walk away with a sense of clarity and actionable insights to drive reimagined patient access for your brand and patients.

Speakers
avatar for Nanette Oddo

Nanette Oddo

Chief Strategy Officer, Truveris
Nanette Oddo is healthcare technology executive who brings over 25 years of senior leadership experience to Truveris as Chief Strategy Officer. She is dedicated to bringing healthcare software and tech enabled service to help improve access, affordability, patient engagement and shared... Read More →
avatar for Jonathan Lanznar

Jonathan Lanznar

Vice President, Strategy and Innovation, Truveris
In his role as VP of Strategy Innovation, Jon helps identify market opportunities to drive better access to affordable medications. Previously, as the VP of Life Sciences Client Services, he helped pharmaceutical brands deliver effective and efficient patient access programs designed... Read More →


Tuesday October 27, 2020 2:45pm - 3:10pm EDT

3:15pm EDT

Patient Solutions Deep Dive - Transforming Patient Services: Virtual High-Touch Support to Engage, Motivate and Drive Patient Adherence
  • Predict behavioral causes of medication nonadherence along the patient’s treatment journey
  • Using patient engagement and education technologies, to improve patient communications and experience.
  • Innovative digital tools to improve patient adherence and health outcomes


Moderators
avatar for Douglas Stover

Douglas Stover

Vice President, Global Head of Innovation, Alexion Pharmaceuticals
Douglas joined Alexion in 2020 to lead the Innovation Practice.  His team is responsible for building the capabilities and culture to accelerate ideation, incubation and scaling of ideas that will enhance core competencies as well as explore disruptive concepts.  Prior to joining... Read More →

Speakers
JD

James Doucette

Director Customer Programs and Collaborations, AstraZeneca
avatar for Lyndi Hirsch

Lyndi Hirsch

Chief Marketing Officer, AdhereTech
Lyndi Hirsch is Chief Marketing Officer at AdhereTech, an industry leader providing adherence solutions impacting health outcomes through innovative technology and support. She joined AdhereTech in April of 2020 bringing her substantial pharmaceutical experience in commercialization... Read More →
avatar for David Weingard

David Weingard

Founder & CEO, Cecelia Health
David was diagnosed with Type 1 diabetes at the age of 36 while training for an endurance race. After the initial shock of the diagnosis, he committed himself to rebuilding his life and providing positive energy to the diabetes community. His experience receiving meaningful education... Read More →


Tuesday October 27, 2020 3:15pm - 4:00pm EDT

4:05pm EDT

Patient Solutions Deep Dive - Developing a Privacy Conscience: Avoiding a Cambridge Analytica-Type Privacy Crisis (Or at Least Being Prepared for One)
The mission of the pharmaceutical industry is straightforward: Educate patients about disease states and the therapies that could effectively treat their conditions, as well as enable them to become active participants in their medical journey. But while the "what” pharmaceutical companies can say and the “how” they must say it is well regulated by the FDA, the privacy challenge comes from the “who” you can educate and how you choose to target them. These very real privacy issues are compounded by an increasingly complex set of federal and state laws, as well as self-regulatory guidelines. Privacy issues are probably unavoidable. But are you prepared? Join us as we discuss how you can meet the privacy challenges of today and the future by developing a deeper awareness of your company, your patient and your advertising supply chain.


Speakers
avatar for Ron Elwell

Ron Elwell

Founder and CEO, Swoop
Ron leads a team charged with corporate strategy, product innovation and customer growth. He brings more than 20 years of executive experience in high-tech, online media and digital marketing. He was previously an Operating Partner at Bessemer Ventures and served on the Boards of... Read More →
avatar for Lauren Dubick

Lauren Dubick

Director, Senior Group Privacy Policies Counsel, Novartis
Lauren is a technically-savvy, Privacy-Forward™ thought leader and sought out strategic legal adviser at Novartis where she advises on US data privacy. Drawing on her background as a software engineer, she has broad expertise in AdTech and various digital platforms and technologies... Read More →
avatar for Ronnie Sharpe

Ronnie Sharpe

Co-Founder and COO Savvy Cooperative, Founder, CysticLife, Savvy Cooperative
Ronnie is the co-founder and Chief Operations Officer at Savvy Cooperative (www.savvy.coop), a patient-owned insights co-op. Savvy connects decision-makers, innovators, and product designers in the healthcare industry with patients to co-create solutions, receive needed insights, and improve products and services. Savvy has been highlighted in outlets around the world... Read More →
avatar for Gerard Stegmaier

Gerard Stegmaier

Partner, Reed Smith
Gerry is a partner at the firm’s IP, Tech & Data Group. He focuses his practice on corporate governance, intellectual property, and Internet issues, especially as they relate to privacy, information security and consumer protection. An experienced and pragmatic litigator, Gerry... Read More →


Tuesday October 27, 2020 4:05pm - 4:55pm EDT

4:55pm EDT

Patient Solutions Deep Dive - Chairperson's Closing Remarks
Speakers
avatar for Serge Loncar

Serge Loncar

Head of Patient Engagement, OptimizeRx
Serge Loncar is a digital health pioneer with over 25 years of domestic and international experience in business development and commercialization. He’s the Head of Patient Engagement at OptimizeRx, and founder of CareSpeak Communications (now part of OptimizeRx), an automated patient... Read More →


Tuesday October 27, 2020 4:55pm - 5:00pm EDT

5:00pm EDT

Networking in Virtual Exhibit Hall
Tuesday October 27, 2020 5:00pm - 5:30pm EDT
 
Wednesday, October 28
 

9:30am EDT

Networking in Virtual Exhibit Hall
Wednesday October 28, 2020 9:30am - 10:00am EDT

10:00am EDT

Chairperson's Opening Remarks
Speakers
avatar for Rob Jekielek

Rob Jekielek

Managing Director, Harris Poll


Wednesday October 28, 2020 10:00am - 10:05am EDT

10:05am EDT

Keynote: From Developing Cancer Therapies to Fueling Ideas Beyond Medicine: How an Innovation Challenge Helps Lead to More Comprehensive Care
How can pharma help drive better care for patients beyond developing and delivering innovative medicines? Learn why companies set up innovation challenges to source ideas to drive more comprehensive care.

Speakers
avatar for Mark Reisenauer

Mark Reisenauer

Senior Vice President, Oncology Business Unit, Astellas
Mark Reisenauer is senior vice president of the Astellas US oncology business unit. He leads all commercial activities for Oncology in the US–including marketed products and commercial planning for late-stage development compounds.  Prior to joining Astellas in 2011, Mark served... Read More →


Wednesday October 28, 2020 10:05am - 10:30am EDT

10:35am EDT

Partner Keynote – Sales Detailing 2021: Diagnose and Treat Virtual Patients with Your Doctors Using Multiplayer Cloud Gaming Tech...Over Zoom!
Web conferencing isn’t enough to capture the focused attention of physicians anymore—so how can you step up your game? With cutting edge cloud gaming technology. Imagine a completely interactive experience with your physicians in which you collaborate within the same medical scenario in real time—managing virtual patients, simultaneously narrowing down diagnoses, exploring treatment paths, evaluating choices along the way, and more—together, through web conferencing. Learn how the powerful neuroscience behind the world’s most popular video games can also be used to foster engagement, enjoyment, and learning during remote sales detailing. (Plus, experience the same video game-based training platform that NASA is using to help astronauts handle medical emergencies in space!) In this talk, Sam Glassenberg, CEO of acclaimed medical video game company Level Ex, reveals the future of remote sales detailing in which meaningful connections thrive through game-based experiences and impact physician behavior.


Speakers
avatar for Sam Glassenberg

Sam Glassenberg

Founder and CEO, Level Ex
Sam has spent his career leading teams and companies at the cutting-edge of the video game industry at companies like LucasFilm and Microsoft. Today his team at Level Ex harnesses video game technology and cognitive neuroscience to engage and train over 700,000 medical professionals... Read More →


Wednesday October 28, 2020 10:35am - 11:00am EDT

11:00am EDT

Networking in Virtual Exhibit Hall
Wednesday October 28, 2020 11:00am - 11:20am EDT

11:20am EDT

Afterward: Using Non-Obvious Thinking To Prepare For What Comes Next
When every day brings more disruption, it’s hard to know where to focus. The more things change, the less likely it seems that we’ll ever find a "future normal." Is there really any cause for optimism right now? Of course there is -- but not for everyone. The people and businesses who will be more resilient and emerge from this chaos to be stronger than before will be the ones who can keep a strategic eye focused on tomorrow instead of just reacting for today.

In this candid session, #1 WSJ bestselling author, storyteller and entrepreneur Rohit Bhargava will share his latest award-winning trend insights, along with how you can use the principles of non-obvious thinking to see opportunities others don’t and prepare for an uncertain future.

KEY SESSION TAKEAWAYS:
  • Five game-changing habits of non-obvious thinkers that allow you to see what others miss.
  • How to rise above the noise of media and politics to focus on what really matters.
  • Four deeply researched and immediately useful "non-obvious megatrends" changing our future.

Speakers
avatar for Rohit Bhargava

Rohit Bhargava

Founder of Ideapress Publishing and Author of Non-Obvious Megatrends
Rohit Bhargava is on a mission to inspire more non-obvious thinking in the world. He is the #1 Wall Street Journal bestselling author of seven books and has been invited to keynote events in 32 countries around the world. Rohit is the founder of Ideapress Publishing and the Non-Obvious... Read More →


Wednesday October 28, 2020 11:20am - 12:05pm EDT

12:05pm EDT

Meet the Fierce Pharma Marketing Award Winners
Come meet the creative minds behind the industry's most thought-provoking, innovative, and compelling marketing campaigns that are making a difference and meeting the global health challenges of today and tomorrow.

During this time, we will be announcing the winners of the following categories:
  • Online Video or Film    
  • New Brand Launch    
  • Website for Consumer

Wednesday October 28, 2020 12:05pm - 12:20pm EDT

12:20pm EDT

12:20pm EDT

Networking in Virtual Exhibit Hall
Wednesday October 28, 2020 12:20pm - 1:00pm EDT

1:00pm EDT

Analytics Deep Dive - Chairperson's Opening Remarks
Speakers
avatar for Steve Silvestro

Steve Silvestro

Chief Commercial Officer, OptimizeRx
Steve Silvestro has over 20 years of experience in direct operations, sales, revenue generating activities, and partner network growth. His leadership was instrumental in the growth of Decision Resources Group’s revenue from $30 million to $180 million.Steve has extensive channel... Read More →


Wednesday October 28, 2020 1:00pm - 1:10pm EDT

1:10pm EDT

Analytics Deep Dive - Data Management Models – Explore Various Models for Gathering and Operationalizing Data
  • Examine organizational structures with data being managed in-house, by agency partners, or via a hybrid model
  • Identify motivating factors and potential applications of data that can drive decision-making
  • Ensure privacy, compliance, and data governance needs are addressed during data transference
  • Discuss common pain points that hinder success and solutions to overcome them

Moderators
avatar for Zoe Dunn

Zoe Dunn

President & CEO, Hale Advisors

Speakers
avatar for Jeordan Legon

Jeordan Legon

Senior Director, Digital Center of Excellence, Alnylam Pharmaceuticals
As an industry thought leader with more than 25 years’ experience, Jeordan has held leadership positions with Harvard Medical School, Novartis, Roche, Genentech, Chevron, Yahoo! News, AOL and, most recently, Alnylam. In 2017, Jeordan became the Director for the Digital Center of... Read More →
avatar for Michael Jafar

Michael Jafar

Chief Marketing Officer, Evolus


Wednesday October 28, 2020 1:10pm - 1:55pm EDT

2:00pm EDT

Analytics Deep Dive - Amneal: Data Governance Strategy & Enablement
Kashif Zafar, Head of Data Strategy, Enterprise Data Architecture, and Data Governance Council, will share an overview of building blocks of data strategy and data governance at Amneal Pharmaceuticals - a real-world case study.

Topics Covered:
  • Broader data challenges for Life Sciences
  • Key building blocks
  • Strategic framework for data governance
  • MDM Case Study

Speakers
avatar for Kashif Zafar

Kashif Zafar

Head - Data Strategy, Enterprise Data Architecture, and Data Governance Council, Amneal
Kashif Zafar is an accomplished digital transformation executive with extensive experience in working with C-suite executives and leading global teams for Data Strategy & Management, Enterprise Data Architecture, Analytics, and Data Governance for global pharmaceuticals, medical devices... Read More →


Wednesday October 28, 2020 2:00pm - 2:25pm EDT

2:25pm EDT

Networking in Virtual Exhibit Hall
Wednesday October 28, 2020 2:25pm - 2:45pm EDT

2:25pm EDT

Pandora Leaning on Sound: AudiOM for Recovery

Wednesday October 28, 2020 2:25pm - 2:45pm EDT

2:45pm EDT

Analytics Deep Dive - How Advances in Data Science, AI and Analytics is Transforming How Pharma Performs Marketing and Sales
  • Examine the ability to be more precise and agile when targeting physicians
  • Use data science to direct sales and marketing to the next best action
  • Explore the use of data insights and machine learning to create relevant content and add context to the content supply chain
  • Understand the benefits for patient prediction and creating precise messaging and communications

Speakers
avatar for Imran Haque

Imran Haque

Founding Partner, Mentors Fund
Imran Haque is the Founding Partner at Mentors Fund, a Silicon Valley Based Early Stage Venture Fund. Imran is also the founder and Managing Director at Sabii Digital, a venture building firm.Imran was previously the Chief Digital Officer at CMA CGM Americas, a $30B logistics and... Read More →
avatar for Saad B Saeed

Saad B Saeed

Senior Director, Global Digital/Technology Lead, Pfizer Vaccines & Medical Affairs, Pfizer
avatar for Mayank Misra

Mayank Misra

Head of Business Insights & Analytics, U.S. Oncology, Takeda Pharmaceuticals
Mayank leads the Business Insights & Analytics function for US at Takeda Oncology with the mandate to support Medical, Patient Value and Access, Sales, and Marketing.The functions remit includes forecasting, competitive intelligence, primary research, secondary brand insights, payer... Read More →
avatar for Adam Almozlino

Adam Almozlino

Vice President of Data and Product Strategy, OptimizeRx
Adam Almozlino is a data, analytics, and strategy professional with over 10 years of experience in healthcare, especially serving the life sciences sector. With training in medicine, Adam has consulted for major biopharma companies on brand launch and commercialization strategy. He... Read More →


Wednesday October 28, 2020 2:45pm - 3:30pm EDT

3:30pm EDT

Analytics Deep Dive - Chairperson's Closing Remarks
Speakers
avatar for Steve Silvestro

Steve Silvestro

Chief Commercial Officer, OptimizeRx
Steve Silvestro has over 20 years of experience in direct operations, sales, revenue generating activities, and partner network growth. His leadership was instrumental in the growth of Decision Resources Group’s revenue from $30 million to $180 million.Steve has extensive channel... Read More →


Wednesday October 28, 2020 3:30pm - 3:35pm EDT

3:35pm EDT

Networking in Virtual Exhibit Hall
Wednesday October 28, 2020 3:35pm - 4:05pm EDT
 
Thursday, October 29
 

9:30am EDT

Networking in Virtual Exhibit Hall
Thursday October 29, 2020 9:30am - 10:00am EDT

10:00am EDT

Chairperson's Opening Remarks
Speakers
avatar for Zoe Dunn

Zoe Dunn

President & CEO, Hale Advisors


Thursday October 29, 2020 10:00am - 10:05am EDT

10:05am EDT

Keynote with Katie Couric, Award-winning journalist and Co-Founder of Katie Couric Media and Stand Up To Cancer, and Claire Mulhearn, Associate Vice President and Head of Health Communications & Engagement, Merck
Speakers
avatar for Beth Bulik

Beth Bulik

Senior Editor, Fierce Pharma Marketing
 Beth Snyder Bulik is Senior Editor of Fierce Pharma and the Fierce Pharma Marketing newsletter. Bulik is also the Editorial Advisor to the Digital Pharma series of events and a member of its Advisory Board. With more than a decade of content expertise, Bulik has been a contributing writer for Fierce Pharma and has written for a variety of outlets including Advertising Age, American Way, American Baby, Business 2.0, Telephony magazine and Texas Business. Bulik can be reached... Read More →
avatar for Katie Couric

Katie Couric

Award-winning journalist and Co-Founder of Katie Couric Media and Stand Up To Cancer
Katie Couric (@katiecouric) is an award-winning journalist, Stand Up to Cancer (SU2C) co-founder, and New York Times best-selling author. Since launching, more than $603 million has been pledged to support SU2C’s innovative cancer research programs.   She is also founder of Katie... Read More →
avatar for Claire E. Mulhearn

Claire E. Mulhearn

Associate Vice President, Enterprise Communications Global Head of Health Communications & Engagement, Merck
Claire E. Mulhearn is a senior communications and advocacy leader at Merck.  Recently, Claire was appointed to lead a new communications function responsible for driving forward the company’s corporate insights, communication and engagement strategy focused on the health of Merck’s patients... Read More →


Thursday October 29, 2020 10:05am - 10:30am EDT

10:35am EDT

Panel: The Doctor Will Zoom You Now. But Where Does Pharma Fit in Telehealth?
Telehealth is forecast to grow by as much as 80% in 2020, thanks in large part to the COVID-19 pandemic. But when doctors and patients go virtual, where does that leave pharma? Tune into this session to hear from brands that use telehealth to find out how and why they started their programs and the lessons they've learned.

Speakers
avatar for Beth Bulik

Beth Bulik

Senior Editor, Fierce Pharma Marketing
 Beth Snyder Bulik is Senior Editor of Fierce Pharma and the Fierce Pharma Marketing newsletter. Bulik is also the Editorial Advisor to the Digital Pharma series of events and a member of its Advisory Board. With more than a decade of content expertise, Bulik has been a contributing writer for Fierce Pharma and has written for a variety of outlets including Advertising Age, American Way, American Baby, Business 2.0, Telephony magazine and Texas Business. Bulik can be reached... Read More →
avatar for Mark Plinio

Mark Plinio

Chief Commercial Officer, Ironwood Pharmaceuticals
Mark Plinio joined Ironwood in 2017. He has served as the company’s chief commercial officer since April 2019.  Telemedicine has been a key area of focus for Mr. Plinio and the Ironwood commercial team having launched a number of consumer platforms with particular focus... Read More →
avatar for Charles Castano

Charles Castano

Vice President, Global Head of Digital, Sanofi Genzyme
avatar for Russ Barrans

Russ Barrans

Chief Commercial Officer, Evofem Bioscience
Russ Barrans has more than 25 years of experience in the women's healthcare space and has served as Evofem Biosciences' Chief Commercial Officer since August 2016. He is responsible for the commercial and lifecycle management of Evofem’s product portfolio, oversees manufacturing... Read More →


Thursday October 29, 2020 10:35am - 11:15am EDT

11:15am EDT

Networking in Virtual Exhibit Hall
Thursday October 29, 2020 11:15am - 11:30am EDT

11:30am EDT

Panel – Cancer Marketing Today: From Blockbuster Budgets to Social Media Awareness
As the number of immuno-oncology and targeted cancer drug approvals skyrocket, so have the number of cancer awareness and drug marketing campaigns. Oncology marketing, once confined to doctors’ office, is now the norm. With thousands more cancer meds in pipeline, the trend is likely here to stay. Watch this panel for an up-to-date look at best practices in oncology marketing and educational efforts.

Moderators
avatar for Carly Helfand

Carly Helfand

Executive Editor, Fierce Pharma
Carly Helfand is a news editor with FiercePharma. Carly got her start covering pharma while earning her master's at Northwestern University's Medill School of Journalism, where she concentrated in business reporting. She has completed journalism projects on four continents, and her... Read More →

Speakers
avatar for Roni Chase

Roni Chase

Vice President, Global Marketing Lilly Oncology, Eli Lilly
Veronica ‘Roni’ Chase has over 20 years of marketing expertise managing complex environments and unique business challenges specializing in the healthcare industry. Roni applies her talents to deliver on Eli Lilly and Company’s mission to make medicines that help people... Read More →
PG

Pallavi Garg

Vice President, Head of U.S. Marketing, Oncology, Takeda


Thursday October 29, 2020 11:30am - 12:15pm EDT

12:15pm EDT

Meet the Fierce Pharma Marketing Award Winners
Come meet the creative minds behind the industry's most thought-provoking, innovative, and compelling marketing campaigns that are making a difference and meeting the global health challenges of today and tomorrow.

During this time, we will be announcing the winners of the following categories:
  • Print for Consumer    
  • Public Relations Campaign    
  • Innovation Challenge

Thursday October 29, 2020 12:15pm - 12:30pm EDT

12:30pm EDT

1:00pm EDT

Omnichannel Deep Dive - Chairperson's Opening Remarks
Speakers
avatar for Clay Romweber

Clay Romweber

EVP, Chief Growth Officer, BioPharm Communications LLC
Clay is the head of client solutions and Chief Growth Officer for BioPharm Communications, a leading data-driven omnichannel marketing business and division of Omnicom Health Group. Joining as head of sales in 2016, Clay manages both sales strategy for BioPharm, as well as the overall... Read More →


Thursday October 29, 2020 1:00pm - 1:10pm EDT

1:10pm EDT

Omnichannel Deep Dive - Content is King: Best Practices for Creating Relevant Content Across Channels
  • Stand out from the clutter of busy marketing by creating relevant, engaging content 
  • Optimize content by using data analytics to inform decision-making across channels
  • Develop processes for efficiently customizing content to each customer and outlet 

Moderators
avatar for Elaine Gamble

Elaine Gamble

Head/Director, Digital Engagement Strategy, Otsuka

Speakers
avatar for Nick Bartolomeo

Nick Bartolomeo

Head of Media and Performance Marketing, Fingerpaint
Nick Bartolomeo is an industry veteran with nearly 20 years of experience within digital marketing in the health and wellness space. At Fingerpaint, Nick co-leads the agency’s Shift Performance Center of Excellence. This innovation combines a proprietary mix of big data... Read More →
avatar for Marie-Mistral Fruit

Marie-Mistral Fruit

Chief Marketing & Innovation Officer, Viseven
Expert in implementing digital transformation for large-scale organizations (digitalization, agilization and other aspects). Acknowledged specialist working with health market protagonists.Marie-Mistral works to support organizations by implementing new sustainable practices on... Read More →
avatar for Lou Marcinczyk

Lou Marcinczyk

Executive Director, Head Worldwide Omni Channel Experience, Bristol Myers Squibb
As Head – Worldwide Omni Channel Experience at Bristol Myers Squibb he Leads the Worldwide Omni Channel Experience team responsible for developing and implementing the Omni Channel strategy and vision for customer engagement across commercial and medical. Lucian also chairs the... Read More →


Thursday October 29, 2020 1:10pm - 1:55pm EDT

2:00pm EDT

Omnichannel Deep Dive - The Evolving Roles of Marketing and Sales in HCP Omnichannel Communication
Even as sales teams are getting back into the field in the wake of Covid-19, nearly 30% of physicians have indicated that the crisis will have a lasting impact on their willingness to meet with them in a live setting. When you add this dynamic to an environment where HCP access was already in decline, it’s clear that marketers and sales reps alike must evolve to meet the needs of a new normal and align their approach to omnichannel marketing.

Speakers
avatar for Barry Winn

Barry Winn

Vice President, Omnichannel Strategy, BioPharm Communications
Barry Winn has spent more than 15 years in data-driven strategic planning for healthcare brands. He serves as Vice President, Omnichannel Strategy for BioPharm Communications, where he works with brands across therapeutic categories on HCP non-personal promotion.


Thursday October 29, 2020 2:00pm - 2:25pm EDT

2:25pm EDT

Networking in Virtual Exhibit Hall
Thursday October 29, 2020 2:25pm - 2:45pm EDT

2:25pm EDT

2:45pm EDT

Omnichannel Deep Dive - Accelerating the Shift to Omnichannel
In a matter of months, omnichannel shot from a multi-year initiative to a must-have capability. Aktana walks through its playbook for rapidly implementing an AI-driven omnichannel approach that delivers personalized and timely support to HCPs.

Speakers
avatar for Derek Choy

Derek Choy

Co-founder & President, Aktana
As co-founder, Derek spent the last decade developing and refining Aktana’s product, evangelizing the vision for the new commercial model, and delivering Aktana’s products and services to customers across five continents to establish Aktana as the global leader in intelligent... Read More →


Thursday October 29, 2020 2:45pm - 3:10pm EDT

3:15pm EDT

Omnichannel Deep Dive - Evaluate, Adapt, Achieve: Creating a Pathway to Omnichannel Fluency
As health interactions have become increasingly remote, life science brands have been quick to deploy technology to aid omnichannel customer engagement. But having the tools to create personal 1:1 experiences and having the ability to optimize the performance and outcomes driven by those tools are two different things.
This panel will discuss key challenges as organizations seek to obtain a clear, actionable and measurable view of all of their relationship-building efforts and the impact on customer behavior. They will also explore lessons learned from organizations on the front lines of omnichannel engagement, and how they had to evaluate and adapt to achieve fluency in these programs.

Moderators
avatar for Leigh Householder

Leigh Householder

EVP / Managing Director, Omnichannel Strategy, Syneos Health

Speakers
avatar for Ana Wilkinson

Ana Wilkinson

Director, Omnichannel CRM Marketing Operations, Amgen
avatar for Kartik Shukla

Kartik Shukla

Senior Director, Iron Franchise & Oncology, Daiichi Sankyo
Kartik Shukla heads up the IV iron franchise at Daiichi Sankyo. He leads the team that is responsible for commercializing the leading IV iron within the US marketplace. He is also the Multi-channel marketing lead at DSI and advises DSI teams on digital marketing strategies. He has... Read More →
avatar for Joshua Prabhakar

Joshua Prabhakar

Vice President Marketing, Dova Pharmaceuticals
Joshua Prabhakar has significant commercial experience in the pharmaceutical and biotech industry. He has worked in multiple major therapeutic areas which include neurosciences, respiratory, dermatology, immunology, and rare diseases. He has led 6 key launches for organizations that... Read More →


Thursday October 29, 2020 3:15pm - 4:00pm EDT

4:00pm EDT

Omnichannel Deep Dive - Chairperson's Closing Remarks
Speakers
avatar for Clay Romweber

Clay Romweber

EVP, Chief Growth Officer, BioPharm Communications LLC
Clay is the head of client solutions and Chief Growth Officer for BioPharm Communications, a leading data-driven omnichannel marketing business and division of Omnicom Health Group. Joining as head of sales in 2016, Clay manages both sales strategy for BioPharm, as well as the overall... Read More →


Thursday October 29, 2020 4:00pm - 4:05pm EDT
 
Friday, October 30
 

9:30am EDT

Networking in Virtual Exhibit Hall
Friday October 30, 2020 9:30am - 10:00am EDT

10:00am EDT

Chairperson's Opening Remarks
Speakers
avatar for Bob Allen

Bob Allen

Lead, Digital Operations Global Public Affairs, BRISTOL-MYERS SQUIBB


Friday October 30, 2020 10:00am - 10:05am EDT

10:05am EDT

Keynote: Seema Kumar, Global Head, Office of Innovation, Global Health and Scientific Engagement, Johnson & Johnson
Speakers
avatar for Beth Bulik

Beth Bulik

Senior Editor, Fierce Pharma Marketing
 Beth Snyder Bulik is Senior Editor of Fierce Pharma and the Fierce Pharma Marketing newsletter. Bulik is also the Editorial Advisor to the Digital Pharma series of events and a member of its Advisory Board. With more than a decade of content expertise, Bulik has been a contributing writer for Fierce Pharma and has written for a variety of outlets including Advertising Age, American Way, American Baby, Business 2.0, Telephony magazine and Texas Business. Bulik can be reached... Read More →
avatar for Seema Kumar

Seema Kumar

Global Head, Office of Innovation, Global Health and Scientific Engagement, Johnson & Johnson
As Global Head, Office of Innovation, Global Health and Scientific Engagement, Seema works at the intersection of media, science, business and society to expand Johnson & Johnson's reputation as a champion of science and a global health authority, and to help build public trust in... Read More →


Friday October 30, 2020 10:05am - 10:30am EDT

10:35am EDT

Leveraging Innovative Thinking to Inspire Patient Empowerment & Self-Advocacy
Speakers
avatar for Daemion Johnson

Daemion Johnson

Director of Specialty Marketing, GSK
Daemion Johnson is an accomplished pharmaceutical industry professional with over 22 years of sales, business operations, and marketing expertise.  He is the Director of Patient Engagement for GSK Pharmaceuticals Specialty Business Unit.In his role, Daemion passionately leads... Read More →


Friday October 30, 2020 10:35am - 11:00am EDT

11:00am EDT

Networking in Virtual Exhibit Hall
Friday October 30, 2020 11:00am - 11:20am EDT

11:20am EDT

Panel – Pharma Creativity: Going Beyond Bike Rides and Beach Walks
Are pharma marketers finally turning the corner when it comes to creativity in advertising? Direct-to-consumer TV commercials, long criticized for contrived images and laundry lists of risks, are giving way to inventive communications that aim to go beyond the pill—just like the industry itself. Explore next-gen pharma creativity that’s replacing tried-and-tired campaigns with innovative and engaging efforts.

Moderators
avatar for Beth Bulik

Beth Bulik

Senior Editor, Fierce Pharma Marketing
 Beth Snyder Bulik is Senior Editor of Fierce Pharma and the Fierce Pharma Marketing newsletter. Bulik is also the Editorial Advisor to the Digital Pharma series of events and a member of its Advisory Board. With more than a decade of content expertise, Bulik has been a contributing writer for Fierce Pharma and has written for a variety of outlets including Advertising Age, American Way, American Baby, Business 2.0, Telephony magazine and Texas Business. Bulik can be reached... Read More →

Speakers
avatar for Raymond F. Kerins Jr.

Raymond F. Kerins Jr.

Senior Vice President, Head of Corporate Affairs, Bayer
avatar for Claudine Patel

Claudine Patel

GM Marketing/CMO, North America Consumer Health, Reckitt Benckiser
Claudine has spent her global marketing career harnessing creative disruption, mobilizing organizations, and executing dynamic growth strategies while also developing talent and nurturing high performing teams. With over 20 years of progressive global experience in the consumer goods... Read More →
avatar for Marc Meachem

Marc Meachem

Head of External Affairs, North America, ViiV Healthcare
Marc Meachem is an advocate, strategist, and valued member of the HIV community, dedicated to creating sustainable programs with the community, focusing on education and access to care for all people living with HIV. As head of External Affairs US at ViiV Healthcare, he designed... Read More →


Friday October 30, 2020 11:20am - 12:05pm EDT

12:05pm EDT

Meet the Fierce Pharma Marketing Award Winners
Come meet the creative minds behind the industry's most thought-provoking, innovative, and compelling marketing campaigns that are making a difference and meeting the global health challenges of today and tomorrow.

During this time, we will be announcing the winners of the following categories:
  • Social Media for Consumer    
  • Digital Campaign – Non-Social Media

Friday October 30, 2020 12:05pm - 12:20pm EDT

12:20pm EDT

Networking in Virtual Exhibit Hall
Friday October 30, 2020 12:20pm - 1:00pm EDT

12:20pm EDT

Pandora Leaning on Sound: SoundBath Experience

Friday October 30, 2020 12:20pm - 1:00pm EDT

1:00pm EDT

Media Deep Dive - Chairperson's Opening Remarks
Deep Dive Led by Butler/Till 

Speakers
avatar for Amanda DeVito

Amanda DeVito

Vice President, Marketing & Growth, Butler/Till
Amanda brings 20+ years of experience in the areas of offline and digital media, social, integrating sales, and marketing to her position as our VP, Marketing & Growth. In this role, she drives strategic thinking for existing clients and leads all new business development and marketing... Read More →


Friday October 30, 2020 1:00pm - 1:10pm EDT

1:10pm EDT

Media Deep Dive - Why Pharma Brands Do Not Need a TV Campaign, They Need a Progressive Video Strategy
A discussion of video strategy and the opportunity for greater impact. Sight, sound, and motion have always captivated audiences but the digital age has transformed the what, when, where, and how of video consumption and content. In this new world, a video strategy is key — one that considers the channel, targeting, placement, and message cohesively and with purpose. Gone are the days of mass market-only campaigns with a high degree of media waste and low relevance. Today, media waste can be greatly reduced, relevancy can be higher than ever, and measurement of video campaigns can demonstrate meaningful business impact. This panel will explore these topics.

Moderators
avatar for Scott Ensign

Scott Ensign

Vice President, Client Solutions, Butler/Till

Speakers
avatar for Bob Allen

Bob Allen

Lead, Digital Operations Global Public Affairs, BRISTOL-MYERS SQUIBB
avatar for Lina Sheilds

Lina Sheilds

Chief Media Officer, Eli Lilly
Lina Shields is the Chief Media Officer for Lilly USA at Eli Lilly and Company, overseeing all promotional Consumer Media efforts across the portfolio of Lilly Brands.  In her current role, Lina also leads the transformation of Consumer Marketing and Media at Lilly, pushing for insight-based... Read More →
avatar for Dario Floris

Dario Floris

Country Launch Lead & Alliance Manager, Merck Group


Friday October 30, 2020 1:10pm - 1:55pm EDT

2:00pm EDT

Media Deep Dive - How to Integrate a Digital Media Plan as Brands Grow to Include New Indications
  • What media choices must be rationalized as you build out services to multiple stakeholders
  • How do you create aligned communications if you are working in a disease area where your company has an existing footprint?
  • Do you have a clear call to action for the patients you are communicating with?
  • Are you connecting with patients through out their disease journey?

Speakers
avatar for Anne Marie Robertson

Anne Marie Robertson

Vice President, Oncology External Engagement, former Ipsen
avatar for Paul Murasko

Paul Murasko

Senior Director, Head of Digital Customer Interaction for North America, Ipsen


Friday October 30, 2020 2:00pm - 2:25pm EDT

2:25pm EDT

Chairperson's Closing Remarks
Speakers
avatar for Amanda DeVito

Amanda DeVito

Vice President, Marketing & Growth, Butler/Till
Amanda brings 20+ years of experience in the areas of offline and digital media, social, integrating sales, and marketing to her position as our VP, Marketing & Growth. In this role, she drives strategic thinking for existing clients and leads all new business development and marketing... Read More →


Friday October 30, 2020 2:25pm - 2:35pm EDT

2:35pm EDT

Networking in Virtual Exhibit Hall
Friday October 30, 2020 2:35pm - 3:00pm EDT

2:35pm EDT

Pandora Leaning on Sound: AudiOM for Kids

Friday October 30, 2020 2:35pm - 3:00pm EDT