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Data/Analytics [clear filter]
Wednesday, October 28
 

10:00am EDT

Chairperson's Opening Remarks
Speakers
avatar for Rob Jekielek

Rob Jekielek

Managing Director, Harris Poll


Wednesday October 28, 2020 10:00am - 10:05am EDT

10:05am EDT

Keynote: From Developing Cancer Therapies to Fueling Ideas Beyond Medicine: How an Innovation Challenge Helps Lead to More Comprehensive Care
How can pharma help drive better care for patients beyond developing and delivering innovative medicines? Learn why companies set up innovation challenges to source ideas to drive more comprehensive care.

Speakers
avatar for Mark Reisenauer

Mark Reisenauer

Senior Vice President, Oncology Business Unit, Astellas
Mark Reisenauer is senior vice president of the Astellas US oncology business unit. He leads all commercial activities for Oncology in the US–including marketed products and commercial planning for late-stage development compounds.  Prior to joining Astellas in 2011, Mark served... Read More →


Wednesday October 28, 2020 10:05am - 10:30am EDT

10:35am EDT

Partner Keynote – Sales Detailing 2021: Diagnose and Treat Virtual Patients with Your Doctors Using Multiplayer Cloud Gaming Tech...Over Zoom!
Web conferencing isn’t enough to capture the focused attention of physicians anymore—so how can you step up your game? With cutting edge cloud gaming technology. Imagine a completely interactive experience with your physicians in which you collaborate within the same medical scenario in real time—managing virtual patients, simultaneously narrowing down diagnoses, exploring treatment paths, evaluating choices along the way, and more—together, through web conferencing. Learn how the powerful neuroscience behind the world’s most popular video games can also be used to foster engagement, enjoyment, and learning during remote sales detailing. (Plus, experience the same video game-based training platform that NASA is using to help astronauts handle medical emergencies in space!) In this talk, Sam Glassenberg, CEO of acclaimed medical video game company Level Ex, reveals the future of remote sales detailing in which meaningful connections thrive through game-based experiences and impact physician behavior.


Speakers
avatar for Sam Glassenberg

Sam Glassenberg

Founder and CEO, Level Ex
Sam has spent his career leading teams and companies at the cutting-edge of the video game industry at companies like LucasFilm and Microsoft. Today his team at Level Ex harnesses video game technology and cognitive neuroscience to engage and train over 700,000 medical professionals... Read More →


Wednesday October 28, 2020 10:35am - 11:00am EDT

11:20am EDT

Afterward: Using Non-Obvious Thinking To Prepare For What Comes Next
When every day brings more disruption, it’s hard to know where to focus. The more things change, the less likely it seems that we’ll ever find a "future normal." Is there really any cause for optimism right now? Of course there is -- but not for everyone. The people and businesses who will be more resilient and emerge from this chaos to be stronger than before will be the ones who can keep a strategic eye focused on tomorrow instead of just reacting for today.

In this candid session, #1 WSJ bestselling author, storyteller and entrepreneur Rohit Bhargava will share his latest award-winning trend insights, along with how you can use the principles of non-obvious thinking to see opportunities others don’t and prepare for an uncertain future.

KEY SESSION TAKEAWAYS:
  • Five game-changing habits of non-obvious thinkers that allow you to see what others miss.
  • How to rise above the noise of media and politics to focus on what really matters.
  • Four deeply researched and immediately useful "non-obvious megatrends" changing our future.

Speakers
avatar for Rohit Bhargava

Rohit Bhargava

Founder of Ideapress Publishing and Author of Non-Obvious Megatrends
Rohit Bhargava is on a mission to inspire more non-obvious thinking in the world. He is the #1 Wall Street Journal bestselling author of seven books and has been invited to keynote events in 32 countries around the world. Rohit is the founder of Ideapress Publishing and the Non-Obvious... Read More →


Wednesday October 28, 2020 11:20am - 12:05pm EDT

12:05pm EDT

Meet the Fierce Pharma Marketing Award Winners
Come meet the creative minds behind the industry's most thought-provoking, innovative, and compelling marketing campaigns that are making a difference and meeting the global health challenges of today and tomorrow.

During this time, we will be announcing the winners of the following categories:
  • Online Video or Film    
  • New Brand Launch    
  • Website for Consumer

Wednesday October 28, 2020 12:05pm - 12:20pm EDT

12:20pm EDT

Networking in Virtual Exhibit Hall
Wednesday October 28, 2020 12:20pm - 1:00pm EDT

1:00pm EDT

Analytics Deep Dive - Chairperson's Opening Remarks
Speakers
avatar for Steve Silvestro

Steve Silvestro

Chief Commercial Officer, OptimizeRx
Steve Silvestro has over 20 years of experience in direct operations, sales, revenue generating activities, and partner network growth. His leadership was instrumental in the growth of Decision Resources Group’s revenue from $30 million to $180 million.Steve has extensive channel... Read More →


Wednesday October 28, 2020 1:00pm - 1:10pm EDT

1:10pm EDT

Analytics Deep Dive - Data Management Models – Explore Various Models for Gathering and Operationalizing Data
  • Examine organizational structures with data being managed in-house, by agency partners, or via a hybrid model
  • Identify motivating factors and potential applications of data that can drive decision-making
  • Ensure privacy, compliance, and data governance needs are addressed during data transference
  • Discuss common pain points that hinder success and solutions to overcome them

Moderators
avatar for Zoe Dunn

Zoe Dunn

President & CEO, Hale Advisors

Speakers
avatar for Jeordan Legon

Jeordan Legon

Senior Director, Digital Center of Excellence, Alnylam Pharmaceuticals
As an industry thought leader with more than 25 years’ experience, Jeordan has held leadership positions with Harvard Medical School, Novartis, Roche, Genentech, Chevron, Yahoo! News, AOL and, most recently, Alnylam. In 2017, Jeordan became the Director for the Digital Center of... Read More →
avatar for Michael Jafar

Michael Jafar

Chief Marketing Officer, Evolus


Wednesday October 28, 2020 1:10pm - 1:55pm EDT

2:00pm EDT

Analytics Deep Dive - Amneal: Data Governance Strategy & Enablement
Kashif Zafar, Head of Data Strategy, Enterprise Data Architecture, and Data Governance Council, will share an overview of building blocks of data strategy and data governance at Amneal Pharmaceuticals - a real-world case study.

Topics Covered:
  • Broader data challenges for Life Sciences
  • Key building blocks
  • Strategic framework for data governance
  • MDM Case Study

Speakers
avatar for Kashif Zafar

Kashif Zafar

Head - Data Strategy, Enterprise Data Architecture, and Data Governance Council, Amneal
Kashif Zafar is an accomplished digital transformation executive with extensive experience in working with C-suite executives and leading global teams for Data Strategy & Management, Enterprise Data Architecture, Analytics, and Data Governance for global pharmaceuticals, medical devices... Read More →


Wednesday October 28, 2020 2:00pm - 2:25pm EDT

2:25pm EDT

Networking in Virtual Exhibit Hall
Wednesday October 28, 2020 2:25pm - 2:45pm EDT

2:25pm EDT

Pandora Leaning on Sound: AudiOM for Recovery

Wednesday October 28, 2020 2:25pm - 2:45pm EDT

2:45pm EDT

Analytics Deep Dive - How Advances in Data Science, AI and Analytics is Transforming How Pharma Performs Marketing and Sales
  • Examine the ability to be more precise and agile when targeting physicians
  • Use data science to direct sales and marketing to the next best action
  • Explore the use of data insights and machine learning to create relevant content and add context to the content supply chain
  • Understand the benefits for patient prediction and creating precise messaging and communications

Speakers
avatar for Imran Haque

Imran Haque

Founding Partner, Mentors Fund
Imran Haque is the Founding Partner at Mentors Fund, a Silicon Valley Based Early Stage Venture Fund. Imran is also the founder and Managing Director at Sabii Digital, a venture building firm.Imran was previously the Chief Digital Officer at CMA CGM Americas, a $30B logistics and... Read More →
avatar for Saad B Saeed

Saad B Saeed

Senior Director, Global Digital/Technology Lead, Pfizer Vaccines & Medical Affairs, Pfizer
avatar for Mayank Misra

Mayank Misra

Head of Business Insights & Analytics, U.S. Oncology, Takeda Pharmaceuticals
Mayank leads the Business Insights & Analytics function for US at Takeda Oncology with the mandate to support Medical, Patient Value and Access, Sales, and Marketing.The functions remit includes forecasting, competitive intelligence, primary research, secondary brand insights, payer... Read More →
avatar for Adam Almozlino

Adam Almozlino

Vice President of Data and Product Strategy, OptimizeRx
Adam Almozlino is a data, analytics, and strategy professional with over 10 years of experience in healthcare, especially serving the life sciences sector. With training in medicine, Adam has consulted for major biopharma companies on brand launch and commercialization strategy. He... Read More →


Wednesday October 28, 2020 2:45pm - 3:30pm EDT

3:30pm EDT

Analytics Deep Dive - Chairperson's Closing Remarks
Speakers
avatar for Steve Silvestro

Steve Silvestro

Chief Commercial Officer, OptimizeRx
Steve Silvestro has over 20 years of experience in direct operations, sales, revenue generating activities, and partner network growth. His leadership was instrumental in the growth of Decision Resources Group’s revenue from $30 million to $180 million.Steve has extensive channel... Read More →


Wednesday October 28, 2020 3:30pm - 3:35pm EDT

3:35pm EDT

Networking in Virtual Exhibit Hall
Wednesday October 28, 2020 3:35pm - 4:05pm EDT