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General Sessions [clear filter]
Monday, October 26
 

9:30am EDT

Networking in Virtual Exhibit Hall
Monday October 26, 2020 9:30am - 10:00am EDT

10:00am EDT

Chairperson's Opening Remarks
Speakers
avatar for Rebecca Willumson

Rebecca Willumson

Vice President & Publisher, Fierce Pharma
Rebecca Willumson is the Vice President of Questex's Life Sciences and Healthcare media divisions and the Publisher of FierceBiotech, FiercePharma and FierceHealthcare.  She is responsible for overseeing the sales, editorial, and operations functions of the group’s digital publications... Read More →


Monday October 26, 2020 10:00am - 10:05am EDT

10:05am EDT

Keynote: Judy Stewart, Senior Vice President, Head of U.S. Vaccines, GSK
With adult vaccination rates plummeting in the U.S. during the pandemic and slow to recover, GlaxoSmithKline recently launched the “Brought to You by Vaccines” campaign to help raise awareness and increase rates. Stewart will talk about the strategy and thinking behind the national push as well as some of its more focused campaigns in shingles, seasonal flu and meningitis. She’s been at GSK for 18 years having started in pediatric vaccines, but taking on a broad range of roles across cardiovascular, diabetes and autoimmune conditions.

Moderators
avatar for Beth Bulik

Beth Bulik

Senior Editor, Fierce Pharma Marketing
 Beth Snyder Bulik is Senior Editor of Fierce Pharma and the Fierce Pharma Marketing newsletter. Bulik is also the Editorial Advisor to the Digital Pharma series of events and a member of its Advisory Board. With more than a decade of content expertise, Bulik has been a contributing writer for Fierce Pharma and has written for a variety of outlets including Advertising Age, American Way, American Baby, Business 2.0, Telephony magazine and Texas Business. Bulik can be reached... Read More →

Speakers
avatar for Judy Stewart

Judy Stewart

Senior Vice President, US Vaccines, GSK
Judy Stewart is the Senior Vice President of the Vaccines Business Unit of GSK’s US Pharmaceuticals business.  Judy sits on the US Pharma Commercial Leadership Team (CLT), the Global Vaccines Investment Board (VIB), which is focused on vaccines R&D investments, and is co-chair... Read More →


Monday October 26, 2020 10:05am - 10:30am EDT

10:35am EDT

Partner Keynote – Supporting A Positive Treatment Experience – Sponsored by OptimizeRx
Pharma manufacturers are no small part of a patient’s treatment experience. Yet, it’s notoriously difficult for pharma to connect with your customers in meaningful ways. Why not think about a new way to engage? Looking at customer segments in siloes creates a siloed experience. It’s time to put an umbrella over your patient and HCP engagement strategies to create a seamless treatment experience for patients. The technology exists to deliver specific resources to patients and providers at specific points in the patient journey – including when the patient and provider are together. This session will provide new ideas about how to utilize targeted channels to deliver value at those points in the journey where siloed thinking leads to leakage. Even before the first fill.  

Speakers
avatar for Ritesh Patel

Ritesh Patel

Chief Digital Officer - Health, Ogilvy
Ritesh is an outspoken digital evangelist who’s been at the forefront of digital transformation since the early days of the dot-com boom. He has pioneered the use of social media platforms for healthcare and led award-winning campaigns for major life science companies. At Ogilvy... Read More →


Monday October 26, 2020 10:35am - 11:00am EDT

11:00am EDT

Networking in Virtual Exhibit Hall
Monday October 26, 2020 11:00am - 11:20am EDT

11:20am EDT

Panel – Adapt or Fail: Launching a New Drug During a Pandemic
The COVID-19 pandemic landed just as some pharma companies were preparing to launch new therapies. Suddenly, after millions of dollars and years of planning, drug makers had to shift gears. So how does a pharma even begin to launch a drug under pandemic conditions? Tune into this panel to hear about the challenges, adaptations and successes from those who did it.

Moderators
avatar for Kyle Blankenship

Kyle Blankenship

Associate Editor, Fierce Pharma

Speakers
avatar for Alisa Lask

Alisa Lask

Vice President and General Manager, Aesthetic Business Unit, Galderma
As General Manager and Vice President of U.S. Aesthetics at Galderma, Alisa Lask oversees a portfolio of products including the iconic brand Restylane and the award-winning loyalty program Aspire Galderma Rewards. Under Alisa’s leadership, Galderma has launched seven new aesthetic... Read More →
avatar for Robert Dudley, Ph.D.

Robert Dudley, Ph.D.

Chairman, CEO and President, Clarus Therapeutics, Inc.
Robert E. Dudley, Ph.D., has served as Chief Executive Officer, President and Chairman of the Board of Directors since founding Clarus Therapeutics in 2004. As the co-inventor of multiple formulations of testosterone replacement therapies, he is a leading voice in hypogonadism and... Read More →
avatar for Renee Marotta

Renee Marotta

Executive Director of Marketing, Esperion


Monday October 26, 2020 11:20am - 12:05pm EDT

12:05pm EDT

Meet the Fierce Pharma Marketing Award Winners
Come meet the creative minds behind the industry's most thought-provoking, innovative, and compelling marketing campaigns that are making a difference and meeting the global health challenges of today and tomorrow.

During this time, we will be announcing the winners of the following categories:
  • Professional Marketing    
  • Medical Conference or Event Marketing

Monday October 26, 2020 12:05pm - 12:20pm EDT

12:20pm EDT

Networking in Virtual Exhibit Hall
Monday October 26, 2020 12:20pm - 1:00pm EDT
 
Tuesday, October 27
 

9:30am EDT

Networking in Virtual Exhibit Hall
Tuesday October 27, 2020 9:30am - 10:00am EDT

10:00am EDT

Chairperson's Opening Remarks
Speakers
avatar for Sandy Donaldson

Sandy Donaldson

Impiricus, Co-Founder
Sandy is focused on the infinite game in healthcare. His mission is to continually co-create a future healthcare system that delivers better value and outcomes.His experiences in bringing products and solutions to market in medical devices and pharma across the globe have given him... Read More →


Tuesday October 27, 2020 10:00am - 10:05am EDT

10:05am EDT

Keynote: Vlad Coric, CEO, Biohaven Pharmaceuticals
Biohaven nabbed its first drug approval this year with Nurtec ODT for acute migraines—right when the COVID-19 pandemic struck. Coric will talk about the virtual-first marketing strategies that led to Nurtec's quick brand recognition and leading market share. From passionate patient ambassadors, including famous spokesperson Khloe Kardashian, to cheeky social media ads, Coric's tactics are part of a strategy to make Biohaven a cutting-edge modern-day marketer. Coric has led Biohaven since 2015 and before that worked at Bristol Myers Squibb for almost nine years. He is also a medical doctor who has taught at Yale School of Medicine for the past 19 years.

Speakers
avatar for Vlad Coric

Vlad Coric

CEO, Biohaven Pharmaceuticals


Tuesday October 27, 2020 10:05am - 10:30am EDT

10:35am EDT

Partner Keynote – Where Are We Now?
The modern physician, COVID-19 and where we go from here. How digital technology has been rapidly embraced by US healthcare - we will discuss implications on physician learning, how we can better engage physicians, and the implications on patient care.

Speakers
avatar for Amit Phull

Amit Phull

Medical Director, VP of Strategy & Insights, Doximity


Tuesday October 27, 2020 10:35am - 11:00am EDT

11:00am EDT

Networking Break
Tuesday October 27, 2020 11:00am - 11:20am EDT

11:20am EDT

Panel – Truths and Trends in Modern Disease Awareness Campaigns
While disease awareness ads have traditionally run in the months leading up to a drug launch, today’s unbranded campaigns often run long after branded drugs arrive. In fact, the number of disease awareness campaigns has jumped from dozens each year to hundreds as pharma companies look to tell compelling stories that go beyond regulated product ads. Find out what makes a successful unbranded campaign and pick up creative, educational and measurement strategies.

Moderators
avatar for Beth Bulik

Beth Bulik

Senior Editor, Fierce Pharma Marketing
 Beth Snyder Bulik is Senior Editor of Fierce Pharma and the Fierce Pharma Marketing newsletter. Bulik is also the Editorial Advisor to the Digital Pharma series of events and a member of its Advisory Board. With more than a decade of content expertise, Bulik has been a contributing writer for Fierce Pharma and has written for a variety of outlets including Advertising Age, American Way, American Baby, Business 2.0, Telephony magazine and Texas Business. Bulik can be reached... Read More →

Speakers
avatar for Anand Reddi

Anand Reddi

Director, Digital Innovation, Gilead
avatar for Robert Schildt

Robert Schildt

Director, Cardiovascular Marketing, Boehringer Ingelheim
Robert Schildt is the Director of Marketing on the Jardiance brand team currently leading the heart failure launch efforts. Robert has over 15 years in the pharmaceutical industry, covering roles in sales, market access and marketing. He has a passion for storytelling, innovation... Read More →


Tuesday October 27, 2020 11:20am - 12:05pm EDT

12:05pm EDT

Meet the Fierce Pharma Marketing Award Winners
Come meet the creative minds behind the industry's most thought-provoking, innovative, and compelling marketing campaigns that are making a difference and meeting the global health challenges of today and tomorrow.

During this time, we will be announcing the winners of the following categories:
  • Branded Drug TV    
  • Disease Awareness TV    
  • Multicultural Campaign

Tuesday October 27, 2020 12:05pm - 12:20pm EDT

12:20pm EDT

Networking in Virtual Exhibit Hall
Tuesday October 27, 2020 12:20pm - 1:00pm EDT
 
Wednesday, October 28
 

9:30am EDT

Networking in Virtual Exhibit Hall
Wednesday October 28, 2020 9:30am - 10:00am EDT

10:00am EDT

Chairperson's Opening Remarks
Speakers
avatar for Rob Jekielek

Rob Jekielek

Managing Director, Harris Poll


Wednesday October 28, 2020 10:00am - 10:05am EDT

10:05am EDT

Keynote: From Developing Cancer Therapies to Fueling Ideas Beyond Medicine: How an Innovation Challenge Helps Lead to More Comprehensive Care
How can pharma help drive better care for patients beyond developing and delivering innovative medicines? Learn why companies set up innovation challenges to source ideas to drive more comprehensive care.

Speakers
avatar for Mark Reisenauer

Mark Reisenauer

Senior Vice President, Oncology Business Unit, Astellas
Mark Reisenauer is senior vice president of the Astellas US oncology business unit. He leads all commercial activities for Oncology in the US–including marketed products and commercial planning for late-stage development compounds.  Prior to joining Astellas in 2011, Mark served... Read More →


Wednesday October 28, 2020 10:05am - 10:30am EDT

10:35am EDT

Partner Keynote – Sales Detailing 2021: Diagnose and Treat Virtual Patients with Your Doctors Using Multiplayer Cloud Gaming Tech...Over Zoom!
Web conferencing isn’t enough to capture the focused attention of physicians anymore—so how can you step up your game? With cutting edge cloud gaming technology. Imagine a completely interactive experience with your physicians in which you collaborate within the same medical scenario in real time—managing virtual patients, simultaneously narrowing down diagnoses, exploring treatment paths, evaluating choices along the way, and more—together, through web conferencing. Learn how the powerful neuroscience behind the world’s most popular video games can also be used to foster engagement, enjoyment, and learning during remote sales detailing. (Plus, experience the same video game-based training platform that NASA is using to help astronauts handle medical emergencies in space!) In this talk, Sam Glassenberg, CEO of acclaimed medical video game company Level Ex, reveals the future of remote sales detailing in which meaningful connections thrive through game-based experiences and impact physician behavior.


Speakers
avatar for Sam Glassenberg

Sam Glassenberg

Founder and CEO, Level Ex
Sam has spent his career leading teams and companies at the cutting-edge of the video game industry at companies like LucasFilm and Microsoft. Today his team at Level Ex harnesses video game technology and cognitive neuroscience to engage and train over 700,000 medical professionals... Read More →


Wednesday October 28, 2020 10:35am - 11:00am EDT

11:00am EDT

Networking in Virtual Exhibit Hall
Wednesday October 28, 2020 11:00am - 11:20am EDT

11:20am EDT

Afterward: Using Non-Obvious Thinking To Prepare For What Comes Next
When every day brings more disruption, it’s hard to know where to focus. The more things change, the less likely it seems that we’ll ever find a "future normal." Is there really any cause for optimism right now? Of course there is -- but not for everyone. The people and businesses who will be more resilient and emerge from this chaos to be stronger than before will be the ones who can keep a strategic eye focused on tomorrow instead of just reacting for today.

In this candid session, #1 WSJ bestselling author, storyteller and entrepreneur Rohit Bhargava will share his latest award-winning trend insights, along with how you can use the principles of non-obvious thinking to see opportunities others don’t and prepare for an uncertain future.

KEY SESSION TAKEAWAYS:
  • Five game-changing habits of non-obvious thinkers that allow you to see what others miss.
  • How to rise above the noise of media and politics to focus on what really matters.
  • Four deeply researched and immediately useful "non-obvious megatrends" changing our future.

Speakers
avatar for Rohit Bhargava

Rohit Bhargava

Founder of Ideapress Publishing and Author of Non-Obvious Megatrends
Rohit Bhargava is on a mission to inspire more non-obvious thinking in the world. He is the #1 Wall Street Journal bestselling author of seven books and has been invited to keynote events in 32 countries around the world. Rohit is the founder of Ideapress Publishing and the Non-Obvious... Read More →


Wednesday October 28, 2020 11:20am - 12:05pm EDT

12:05pm EDT

Meet the Fierce Pharma Marketing Award Winners
Come meet the creative minds behind the industry's most thought-provoking, innovative, and compelling marketing campaigns that are making a difference and meeting the global health challenges of today and tomorrow.

During this time, we will be announcing the winners of the following categories:
  • Online Video or Film    
  • New Brand Launch    
  • Website for Consumer

Wednesday October 28, 2020 12:05pm - 12:20pm EDT

12:20pm EDT

12:20pm EDT

Networking in Virtual Exhibit Hall
Wednesday October 28, 2020 12:20pm - 1:00pm EDT
 
Thursday, October 29
 

9:30am EDT

Networking in Virtual Exhibit Hall
Thursday October 29, 2020 9:30am - 10:00am EDT

10:00am EDT

Chairperson's Opening Remarks
Speakers
avatar for Zoe Dunn

Zoe Dunn

President & CEO, Hale Advisors


Thursday October 29, 2020 10:00am - 10:05am EDT

10:05am EDT

Keynote with Katie Couric, Award-winning journalist and Co-Founder of Katie Couric Media and Stand Up To Cancer, and Claire Mulhearn, Associate Vice President and Head of Health Communications & Engagement, Merck
Speakers
avatar for Beth Bulik

Beth Bulik

Senior Editor, Fierce Pharma Marketing
 Beth Snyder Bulik is Senior Editor of Fierce Pharma and the Fierce Pharma Marketing newsletter. Bulik is also the Editorial Advisor to the Digital Pharma series of events and a member of its Advisory Board. With more than a decade of content expertise, Bulik has been a contributing writer for Fierce Pharma and has written for a variety of outlets including Advertising Age, American Way, American Baby, Business 2.0, Telephony magazine and Texas Business. Bulik can be reached... Read More →
avatar for Katie Couric

Katie Couric

Award-winning journalist and Co-Founder of Katie Couric Media and Stand Up To Cancer
Katie Couric (@katiecouric) is an award-winning journalist, Stand Up to Cancer (SU2C) co-founder, and New York Times best-selling author. Since launching, more than $603 million has been pledged to support SU2C’s innovative cancer research programs.   She is also founder of Katie... Read More →
avatar for Claire E. Mulhearn

Claire E. Mulhearn

Associate Vice President, Enterprise Communications Global Head of Health Communications & Engagement, Merck
Claire E. Mulhearn is a senior communications and advocacy leader at Merck.  Recently, Claire was appointed to lead a new communications function responsible for driving forward the company’s corporate insights, communication and engagement strategy focused on the health of Merck’s patients... Read More →


Thursday October 29, 2020 10:05am - 10:30am EDT

10:35am EDT

Panel: The Doctor Will Zoom You Now. But Where Does Pharma Fit in Telehealth?
Telehealth is forecast to grow by as much as 80% in 2020, thanks in large part to the COVID-19 pandemic. But when doctors and patients go virtual, where does that leave pharma? Tune into this session to hear from brands that use telehealth to find out how and why they started their programs and the lessons they've learned.

Speakers
avatar for Beth Bulik

Beth Bulik

Senior Editor, Fierce Pharma Marketing
 Beth Snyder Bulik is Senior Editor of Fierce Pharma and the Fierce Pharma Marketing newsletter. Bulik is also the Editorial Advisor to the Digital Pharma series of events and a member of its Advisory Board. With more than a decade of content expertise, Bulik has been a contributing writer for Fierce Pharma and has written for a variety of outlets including Advertising Age, American Way, American Baby, Business 2.0, Telephony magazine and Texas Business. Bulik can be reached... Read More →
avatar for Mark Plinio

Mark Plinio

Chief Commercial Officer, Ironwood Pharmaceuticals
Mark Plinio joined Ironwood in 2017. He has served as the company’s chief commercial officer since April 2019.  Telemedicine has been a key area of focus for Mr. Plinio and the Ironwood commercial team having launched a number of consumer platforms with particular focus... Read More →
avatar for Charles Castano

Charles Castano

Vice President, Global Head of Digital, Sanofi Genzyme
avatar for Russ Barrans

Russ Barrans

Chief Commercial Officer, Evofem Bioscience
Russ Barrans has more than 25 years of experience in the women's healthcare space and has served as Evofem Biosciences' Chief Commercial Officer since August 2016. He is responsible for the commercial and lifecycle management of Evofem’s product portfolio, oversees manufacturing... Read More →


Thursday October 29, 2020 10:35am - 11:15am EDT

11:15am EDT

Networking in Virtual Exhibit Hall
Thursday October 29, 2020 11:15am - 11:30am EDT

11:30am EDT

Panel – Cancer Marketing Today: From Blockbuster Budgets to Social Media Awareness
As the number of immuno-oncology and targeted cancer drug approvals skyrocket, so have the number of cancer awareness and drug marketing campaigns. Oncology marketing, once confined to doctors’ office, is now the norm. With thousands more cancer meds in pipeline, the trend is likely here to stay. Watch this panel for an up-to-date look at best practices in oncology marketing and educational efforts.

Moderators
avatar for Carly Helfand

Carly Helfand

Executive Editor, Fierce Pharma
Carly Helfand is a news editor with FiercePharma. Carly got her start covering pharma while earning her master's at Northwestern University's Medill School of Journalism, where she concentrated in business reporting. She has completed journalism projects on four continents, and her... Read More →

Speakers
avatar for Roni Chase

Roni Chase

Vice President, Global Marketing Lilly Oncology, Eli Lilly
Veronica ‘Roni’ Chase has over 20 years of marketing expertise managing complex environments and unique business challenges specializing in the healthcare industry. Roni applies her talents to deliver on Eli Lilly and Company’s mission to make medicines that help people... Read More →
PG

Pallavi Garg

Vice President, Head of U.S. Marketing, Oncology, Takeda


Thursday October 29, 2020 11:30am - 12:15pm EDT

12:15pm EDT

Meet the Fierce Pharma Marketing Award Winners
Come meet the creative minds behind the industry's most thought-provoking, innovative, and compelling marketing campaigns that are making a difference and meeting the global health challenges of today and tomorrow.

During this time, we will be announcing the winners of the following categories:
  • Print for Consumer    
  • Public Relations Campaign    
  • Innovation Challenge

Thursday October 29, 2020 12:15pm - 12:30pm EDT

12:30pm EDT

 
Friday, October 30
 

9:30am EDT

Networking in Virtual Exhibit Hall
Friday October 30, 2020 9:30am - 10:00am EDT

10:00am EDT

Chairperson's Opening Remarks
Speakers
avatar for Bob Allen

Bob Allen

Lead, Digital Operations Global Public Affairs, BRISTOL-MYERS SQUIBB


Friday October 30, 2020 10:00am - 10:05am EDT

10:05am EDT

Keynote: Seema Kumar, Global Head, Office of Innovation, Global Health and Scientific Engagement, Johnson & Johnson
Speakers
avatar for Beth Bulik

Beth Bulik

Senior Editor, Fierce Pharma Marketing
 Beth Snyder Bulik is Senior Editor of Fierce Pharma and the Fierce Pharma Marketing newsletter. Bulik is also the Editorial Advisor to the Digital Pharma series of events and a member of its Advisory Board. With more than a decade of content expertise, Bulik has been a contributing writer for Fierce Pharma and has written for a variety of outlets including Advertising Age, American Way, American Baby, Business 2.0, Telephony magazine and Texas Business. Bulik can be reached... Read More →
avatar for Seema Kumar

Seema Kumar

Global Head, Office of Innovation, Global Health and Scientific Engagement, Johnson & Johnson
As Global Head, Office of Innovation, Global Health and Scientific Engagement, Seema works at the intersection of media, science, business and society to expand Johnson & Johnson's reputation as a champion of science and a global health authority, and to help build public trust in... Read More →


Friday October 30, 2020 10:05am - 10:30am EDT

10:35am EDT

Leveraging Innovative Thinking to Inspire Patient Empowerment & Self-Advocacy
Speakers
avatar for Daemion Johnson

Daemion Johnson

Director of Specialty Marketing, GSK
Daemion Johnson is an accomplished pharmaceutical industry professional with over 22 years of sales, business operations, and marketing expertise.  He is the Director of Patient Engagement for GSK Pharmaceuticals Specialty Business Unit.In his role, Daemion passionately leads... Read More →


Friday October 30, 2020 10:35am - 11:00am EDT

11:00am EDT

Networking in Virtual Exhibit Hall
Friday October 30, 2020 11:00am - 11:20am EDT

11:20am EDT

Panel – Pharma Creativity: Going Beyond Bike Rides and Beach Walks
Are pharma marketers finally turning the corner when it comes to creativity in advertising? Direct-to-consumer TV commercials, long criticized for contrived images and laundry lists of risks, are giving way to inventive communications that aim to go beyond the pill—just like the industry itself. Explore next-gen pharma creativity that’s replacing tried-and-tired campaigns with innovative and engaging efforts.

Moderators
avatar for Beth Bulik

Beth Bulik

Senior Editor, Fierce Pharma Marketing
 Beth Snyder Bulik is Senior Editor of Fierce Pharma and the Fierce Pharma Marketing newsletter. Bulik is also the Editorial Advisor to the Digital Pharma series of events and a member of its Advisory Board. With more than a decade of content expertise, Bulik has been a contributing writer for Fierce Pharma and has written for a variety of outlets including Advertising Age, American Way, American Baby, Business 2.0, Telephony magazine and Texas Business. Bulik can be reached... Read More →

Speakers
avatar for Raymond F. Kerins Jr.

Raymond F. Kerins Jr.

Senior Vice President, Head of Corporate Affairs, Bayer
avatar for Claudine Patel

Claudine Patel

GM Marketing/CMO, North America Consumer Health, Reckitt Benckiser
Claudine has spent her global marketing career harnessing creative disruption, mobilizing organizations, and executing dynamic growth strategies while also developing talent and nurturing high performing teams. With over 20 years of progressive global experience in the consumer goods... Read More →
avatar for Marc Meachem

Marc Meachem

Head of External Affairs, North America, ViiV Healthcare
Marc Meachem is an advocate, strategist, and valued member of the HIV community, dedicated to creating sustainable programs with the community, focusing on education and access to care for all people living with HIV. As head of External Affairs US at ViiV Healthcare, he designed... Read More →


Friday October 30, 2020 11:20am - 12:05pm EDT

12:05pm EDT

Meet the Fierce Pharma Marketing Award Winners
Come meet the creative minds behind the industry's most thought-provoking, innovative, and compelling marketing campaigns that are making a difference and meeting the global health challenges of today and tomorrow.

During this time, we will be announcing the winners of the following categories:
  • Social Media for Consumer    
  • Digital Campaign – Non-Social Media

Friday October 30, 2020 12:05pm - 12:20pm EDT

12:20pm EDT

Networking in Virtual Exhibit Hall
Friday October 30, 2020 12:20pm - 1:00pm EDT