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HCP Engagement [clear filter]
Monday, October 26
 

10:00am EDT

Chairperson's Opening Remarks
Speakers
avatar for Rebecca Willumson

Rebecca Willumson

Vice President & Publisher, Fierce Pharma
Rebecca Willumson is the Vice President of Questex's Life Sciences and Healthcare media divisions and the Publisher of FierceBiotech, FiercePharma and FierceHealthcare.  She is responsible for overseeing the sales, editorial, and operations functions of the group’s digital publications... Read More →


Monday October 26, 2020 10:00am - 10:05am EDT

10:05am EDT

Keynote: Judy Stewart, Senior Vice President, Head of U.S. Vaccines, GSK
With adult vaccination rates plummeting in the U.S. during the pandemic and slow to recover, GlaxoSmithKline recently launched the “Brought to You by Vaccines” campaign to help raise awareness and increase rates. Stewart will talk about the strategy and thinking behind the national push as well as some of its more focused campaigns in shingles, seasonal flu and meningitis. She’s been at GSK for 18 years having started in pediatric vaccines, but taking on a broad range of roles across cardiovascular, diabetes and autoimmune conditions.

Moderators
avatar for Beth Bulik

Beth Bulik

Senior Editor, Fierce Pharma Marketing
 Beth Snyder Bulik is Senior Editor of Fierce Pharma and the Fierce Pharma Marketing newsletter. Bulik is also the Editorial Advisor to the Digital Pharma series of events and a member of its Advisory Board. With more than a decade of content expertise, Bulik has been a contributing writer for Fierce Pharma and has written for a variety of outlets including Advertising Age, American Way, American Baby, Business 2.0, Telephony magazine and Texas Business. Bulik can be reached... Read More →

Speakers
avatar for Judy Stewart

Judy Stewart

Senior Vice President, US Vaccines, GSK
Judy Stewart is the Senior Vice President of the Vaccines Business Unit of GSK’s US Pharmaceuticals business.  Judy sits on the US Pharma Commercial Leadership Team (CLT), the Global Vaccines Investment Board (VIB), which is focused on vaccines R&D investments, and is co-chair... Read More →


Monday October 26, 2020 10:05am - 10:30am EDT

10:35am EDT

Partner Keynote – Supporting A Positive Treatment Experience – Sponsored by OptimizeRx
Pharma manufacturers are no small part of a patient’s treatment experience. Yet, it’s notoriously difficult for pharma to connect with your customers in meaningful ways. Why not think about a new way to engage? Looking at customer segments in siloes creates a siloed experience. It’s time to put an umbrella over your patient and HCP engagement strategies to create a seamless treatment experience for patients. The technology exists to deliver specific resources to patients and providers at specific points in the patient journey – including when the patient and provider are together. This session will provide new ideas about how to utilize targeted channels to deliver value at those points in the journey where siloed thinking leads to leakage. Even before the first fill.  

Speakers
avatar for Ritesh Patel

Ritesh Patel

Chief Digital Officer - Health, Ogilvy
Ritesh is an outspoken digital evangelist who’s been at the forefront of digital transformation since the early days of the dot-com boom. He has pioneered the use of social media platforms for healthcare and led award-winning campaigns for major life science companies. At Ogilvy... Read More →


Monday October 26, 2020 10:35am - 11:00am EDT

11:20am EDT

Panel – Adapt or Fail: Launching a New Drug During a Pandemic
The COVID-19 pandemic landed just as some pharma companies were preparing to launch new therapies. Suddenly, after millions of dollars and years of planning, drug makers had to shift gears. So how does a pharma even begin to launch a drug under pandemic conditions? Tune into this panel to hear about the challenges, adaptations and successes from those who did it.

Moderators
avatar for Kyle Blankenship

Kyle Blankenship

Associate Editor, Fierce Pharma

Speakers
avatar for Alisa Lask

Alisa Lask

Vice President and General Manager, Aesthetic Business Unit, Galderma
As General Manager and Vice President of U.S. Aesthetics at Galderma, Alisa Lask oversees a portfolio of products including the iconic brand Restylane and the award-winning loyalty program Aspire Galderma Rewards. Under Alisa’s leadership, Galderma has launched seven new aesthetic... Read More →
avatar for Robert Dudley, Ph.D.

Robert Dudley, Ph.D.

Chairman, CEO and President, Clarus Therapeutics, Inc.
Robert E. Dudley, Ph.D., has served as Chief Executive Officer, President and Chairman of the Board of Directors since founding Clarus Therapeutics in 2004. As the co-inventor of multiple formulations of testosterone replacement therapies, he is a leading voice in hypogonadism and... Read More →
avatar for Renee Marotta

Renee Marotta

Executive Director of Marketing, Esperion


Monday October 26, 2020 11:20am - 12:05pm EDT

12:05pm EDT

Meet the Fierce Pharma Marketing Award Winners
Come meet the creative minds behind the industry's most thought-provoking, innovative, and compelling marketing campaigns that are making a difference and meeting the global health challenges of today and tomorrow.

During this time, we will be announcing the winners of the following categories:
  • Professional Marketing    
  • Medical Conference or Event Marketing

Monday October 26, 2020 12:05pm - 12:20pm EDT

12:20pm EDT

Networking in Virtual Exhibit Hall
Monday October 26, 2020 12:20pm - 1:00pm EDT

12:20pm EDT

1:00pm EDT

HCP Deep Dive - Chairperson's Opening Remarks
Deep Dive Chaired by Doximity

Speakers
avatar for Amit Phull

Amit Phull

Medical Director, VP of Strategy & Insights, Doximity


Monday October 26, 2020 1:00pm - 1:10pm EDT

1:10pm EDT

HCP Deep Dive - The Future of the Sales Rep – Ensure Meaningful Engagement with HCPs During a Pandemic
  • Explore the evolution of sales capabilities and how marketing can supplement face-to-face interactions through digital initiatives
  • Discuss innovative tactics to foster new connections with HCPs
  • Create differential value through customer connection and engagement via a constellation of channels
  • What does ROI mean for you and what factors should be considered when deciding where to invest to create successful transformational change?

Speakers
avatar for Santos Torres, Jr., MBA

Santos Torres, Jr., MBA

Senior Director of Marketing, Allergy/Anti-Infectives/Anti-Virals, Bausch + Lomb
Widely experienced, multi-award-winning bilingual pharmaceutical executive with 20+ years in marketing and sales in allergy, infectious disease, neurology, ophthalmology and psychiatry; industry expert who ensures that brand marketing maintains a customer-centric approach that is... Read More →
avatar for Tina Goyal

Tina Goyal

Global Head Marketing Innovation and Execution, Novartis
avatar for Sirsij Peshin

Sirsij Peshin

Vice President – Global Commercial Operations, Pfizer
Sirsij Peshin is Vice President – Global Commercial Operations for Pfizer Inc and is based in New York.He has 28+ years of diverse industry experience in Commercial Operations, Information Technology, Quality Management, Business Strategy and Sales roles. Sirsij has managed large... Read More →
avatar for Martin Jernigan, RPh, PhD

Martin Jernigan, RPh, PhD

Vice President, Marketing, Akebia Therapeutics
Martin has over 25 years of pharmaceutical commercial and strategic leadership through roles of increasing responsibility for U.S. and global cross-functional and commercial teams. Areas have included product launches, life cycle management, licensing and business development, alliance... Read More →


Monday October 26, 2020 1:10pm - 1:55pm EDT

2:00pm EDT

HCP Deep Dive - Inside Sanofi’s Strategy to Help Providers Continue Needed Vaccinations During the Pandemic
The COVID-19 pandemic has brought many new challenges to healthcare systems and individual providers, with changes to their daily office activities. While continuing to provide care for their patients is just as important as ever, there are new challenges in helping to ensure people are able to get vaccinated. I will bring you inside Sanofi Pasteur’s strategy to support alternate vaccination solutions and approaches, including how we are actively working with providers to adapt their practices to reduce risks associated with COVID-19 and help ensure people receive the vaccinations they need.

Speakers
avatar for Chris Whitman

Chris Whitman

Vice President, US Flu Franchise, Sanofi Pasteur
Chris Whitman is Vice President of the US Flu Franchise for Sanofi Pasteur, where he has spent his entire career. In 2009, Chris led the launch of Fluzone® High-Dose and has dedicated the last 11 years to building strategies that expand the use of influenza vaccines.


Monday October 26, 2020 2:00pm - 2:25pm EDT

2:25pm EDT

Networking in Virtual Exhibit Hall
Monday October 26, 2020 2:25pm - 2:45pm EDT

2:25pm EDT

Pandora Leaning on Sound: AudiOM for Energy

Monday October 26, 2020 2:25pm - 2:45pm EDT

2:45pm EDT

HCP Deep Dive - Physician Perspectives: Pharma Engagement In a Pandemic Era
We tapped into our global panel of physicians to answer your key questions below; plus, we’ll share exclusive insights on what this means for your marketing strategy.
 
  • Once restrictions are lifted, how many conversations (in-office and remote) do you expect to have with pharma sales reps per week?
  • Once state or other restrictions have been lifted, do you expect pharma sales reps will be allowed access to your practice/institution for in-office meetings?
  • Do you expect other pharma representatives (beyond sales reps) will be allowed access to your practice/institution for in-office meetings? 
  • Thinking about interactions with sales reps, which ones would you rather have in-person vs. remote if either option were available?

Speakers
avatar for Michael Joachim

Michael Joachim

SVP Commercial Development- Americas, Sermo
Michael Joachim joined Sermo in July 2019 to lead Commercial development for the Americas under a new organizational structure focused on client-centricity and a holistic approach to portfolio development. Before joining the team, Michael spent the last six years working to advance... Read More →


Monday October 26, 2020 2:45pm - 3:10pm EDT

3:10pm EDT

HCP Deep Dive - Chairperson's Closing Remarks
Speakers
avatar for Amit Phull

Amit Phull

Medical Director, VP of Strategy & Insights, Doximity


Monday October 26, 2020 3:10pm - 3:15pm EDT

3:15pm EDT

Networking in Virtual Exhibit Hall
Monday October 26, 2020 3:15pm - 3:45pm EDT