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Media Strategy [clear filter]
Friday, October 30
 

10:00am EDT

Chairperson's Opening Remarks
Speakers
avatar for Bob Allen

Bob Allen

Lead, Digital Operations Global Public Affairs, BRISTOL-MYERS SQUIBB


Friday October 30, 2020 10:00am - 10:05am EDT

10:05am EDT

Keynote: Seema Kumar, Global Head, Office of Innovation, Global Health and Scientific Engagement, Johnson & Johnson
Speakers
avatar for Beth Bulik

Beth Bulik

Senior Editor, Fierce Pharma Marketing
 Beth Snyder Bulik is Senior Editor of Fierce Pharma and the Fierce Pharma Marketing newsletter. Bulik is also the Editorial Advisor to the Digital Pharma series of events and a member of its Advisory Board. With more than a decade of content expertise, Bulik has been a contributing writer for Fierce Pharma and has written for a variety of outlets including Advertising Age, American Way, American Baby, Business 2.0, Telephony magazine and Texas Business. Bulik can be reached... Read More →
avatar for Seema Kumar

Seema Kumar

Global Head, Office of Innovation, Global Health and Scientific Engagement, Johnson & Johnson
As Global Head, Office of Innovation, Global Health and Scientific Engagement, Seema works at the intersection of media, science, business and society to expand Johnson & Johnson's reputation as a champion of science and a global health authority, and to help build public trust in... Read More →


Friday October 30, 2020 10:05am - 10:30am EDT

10:35am EDT

Leveraging Innovative Thinking to Inspire Patient Empowerment & Self-Advocacy
Speakers
avatar for Daemion Johnson

Daemion Johnson

Director of Specialty Marketing, GSK
Daemion Johnson is an accomplished pharmaceutical industry professional with over 22 years of sales, business operations, and marketing expertise.  He is the Director of Patient Engagement for GSK Pharmaceuticals Specialty Business Unit.In his role, Daemion passionately leads... Read More →


Friday October 30, 2020 10:35am - 11:00am EDT

11:20am EDT

Panel – Pharma Creativity: Going Beyond Bike Rides and Beach Walks
Are pharma marketers finally turning the corner when it comes to creativity in advertising? Direct-to-consumer TV commercials, long criticized for contrived images and laundry lists of risks, are giving way to inventive communications that aim to go beyond the pill—just like the industry itself. Explore next-gen pharma creativity that’s replacing tried-and-tired campaigns with innovative and engaging efforts.

Moderators
avatar for Beth Bulik

Beth Bulik

Senior Editor, Fierce Pharma Marketing
 Beth Snyder Bulik is Senior Editor of Fierce Pharma and the Fierce Pharma Marketing newsletter. Bulik is also the Editorial Advisor to the Digital Pharma series of events and a member of its Advisory Board. With more than a decade of content expertise, Bulik has been a contributing writer for Fierce Pharma and has written for a variety of outlets including Advertising Age, American Way, American Baby, Business 2.0, Telephony magazine and Texas Business. Bulik can be reached... Read More →

Speakers
avatar for Raymond F. Kerins Jr.

Raymond F. Kerins Jr.

Senior Vice President, Head of Corporate Affairs, Bayer
avatar for Claudine Patel

Claudine Patel

GM Marketing/CMO, North America Consumer Health, Reckitt Benckiser
Claudine has spent her global marketing career harnessing creative disruption, mobilizing organizations, and executing dynamic growth strategies while also developing talent and nurturing high performing teams. With over 20 years of progressive global experience in the consumer goods... Read More →
avatar for Marc Meachem

Marc Meachem

Head of External Affairs, North America, ViiV Healthcare
Marc Meachem is an advocate, strategist, and valued member of the HIV community, dedicated to creating sustainable programs with the community, focusing on education and access to care for all people living with HIV. As head of External Affairs US at ViiV Healthcare, he designed... Read More →


Friday October 30, 2020 11:20am - 12:05pm EDT

12:05pm EDT

Meet the Fierce Pharma Marketing Award Winners
Come meet the creative minds behind the industry's most thought-provoking, innovative, and compelling marketing campaigns that are making a difference and meeting the global health challenges of today and tomorrow.

During this time, we will be announcing the winners of the following categories:
  • Social Media for Consumer    
  • Digital Campaign – Non-Social Media

Friday October 30, 2020 12:05pm - 12:20pm EDT

12:20pm EDT

Networking in Virtual Exhibit Hall
Friday October 30, 2020 12:20pm - 1:00pm EDT

12:20pm EDT

Pandora Leaning on Sound: SoundBath Experience

Friday October 30, 2020 12:20pm - 1:00pm EDT

1:00pm EDT

Media Deep Dive - Chairperson's Opening Remarks
Deep Dive Led by Butler/Till 

Speakers
avatar for Amanda DeVito

Amanda DeVito

Vice President, Marketing & Growth, Butler/Till
Amanda brings 20+ years of experience in the areas of offline and digital media, social, integrating sales, and marketing to her position as our VP, Marketing & Growth. In this role, she drives strategic thinking for existing clients and leads all new business development and marketing... Read More →


Friday October 30, 2020 1:00pm - 1:10pm EDT

1:10pm EDT

Media Deep Dive - Why Pharma Brands Do Not Need a TV Campaign, They Need a Progressive Video Strategy
A discussion of video strategy and the opportunity for greater impact. Sight, sound, and motion have always captivated audiences but the digital age has transformed the what, when, where, and how of video consumption and content. In this new world, a video strategy is key — one that considers the channel, targeting, placement, and message cohesively and with purpose. Gone are the days of mass market-only campaigns with a high degree of media waste and low relevance. Today, media waste can be greatly reduced, relevancy can be higher than ever, and measurement of video campaigns can demonstrate meaningful business impact. This panel will explore these topics.

Moderators
avatar for Scott Ensign

Scott Ensign

Vice President, Client Solutions, Butler/Till

Speakers
avatar for Bob Allen

Bob Allen

Lead, Digital Operations Global Public Affairs, BRISTOL-MYERS SQUIBB
avatar for Lina Sheilds

Lina Sheilds

Chief Media Officer, Eli Lilly
Lina Shields is the Chief Media Officer for Lilly USA at Eli Lilly and Company, overseeing all promotional Consumer Media efforts across the portfolio of Lilly Brands.  In her current role, Lina also leads the transformation of Consumer Marketing and Media at Lilly, pushing for insight-based... Read More →
avatar for Dario Floris

Dario Floris

Country Launch Lead & Alliance Manager, Merck Group


Friday October 30, 2020 1:10pm - 1:55pm EDT

2:00pm EDT

Media Deep Dive - How to Integrate a Digital Media Plan as Brands Grow to Include New Indications
  • What media choices must be rationalized as you build out services to multiple stakeholders
  • How do you create aligned communications if you are working in a disease area where your company has an existing footprint?
  • Do you have a clear call to action for the patients you are communicating with?
  • Are you connecting with patients through out their disease journey?

Speakers
avatar for Anne Marie Robertson

Anne Marie Robertson

Vice President, Oncology External Engagement, former Ipsen
avatar for Paul Murasko

Paul Murasko

Senior Director, Head of Digital Customer Interaction for North America, Ipsen


Friday October 30, 2020 2:00pm - 2:25pm EDT

2:25pm EDT

Chairperson's Closing Remarks
Speakers
avatar for Amanda DeVito

Amanda DeVito

Vice President, Marketing & Growth, Butler/Till
Amanda brings 20+ years of experience in the areas of offline and digital media, social, integrating sales, and marketing to her position as our VP, Marketing & Growth. In this role, she drives strategic thinking for existing clients and leads all new business development and marketing... Read More →


Friday October 30, 2020 2:25pm - 2:35pm EDT

2:35pm EDT

Networking in Virtual Exhibit Hall
Friday October 30, 2020 2:35pm - 3:00pm EDT

2:35pm EDT

Pandora Leaning on Sound: AudiOM for Kids

Friday October 30, 2020 2:35pm - 3:00pm EDT