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Omnichannel Engagement [clear filter]
Thursday, October 29
 

10:00am EDT

Chairperson's Opening Remarks
Speakers
avatar for Zoe Dunn

Zoe Dunn

President & CEO, Hale Advisors


Thursday October 29, 2020 10:00am - 10:05am EDT

10:05am EDT

Keynote with Katie Couric, Award-winning journalist and Co-Founder of Katie Couric Media and Stand Up To Cancer, and Claire Mulhearn, Associate Vice President and Head of Health Communications & Engagement, Merck
Speakers
avatar for Beth Bulik

Beth Bulik

Senior Editor, Fierce Pharma Marketing
 Beth Snyder Bulik is Senior Editor of Fierce Pharma and the Fierce Pharma Marketing newsletter. Bulik is also the Editorial Advisor to the Digital Pharma series of events and a member of its Advisory Board. With more than a decade of content expertise, Bulik has been a contributing writer for Fierce Pharma and has written for a variety of outlets including Advertising Age, American Way, American Baby, Business 2.0, Telephony magazine and Texas Business. Bulik can be reached... Read More →
avatar for Katie Couric

Katie Couric

Award-winning journalist and Co-Founder of Katie Couric Media and Stand Up To Cancer
Katie Couric (@katiecouric) is an award-winning journalist, Stand Up to Cancer (SU2C) co-founder, and New York Times best-selling author. Since launching, more than $603 million has been pledged to support SU2C’s innovative cancer research programs.   She is also founder of Katie... Read More →
avatar for Claire E. Mulhearn

Claire E. Mulhearn

Associate Vice President, Enterprise Communications Global Head of Health Communications & Engagement, Merck
Claire E. Mulhearn is a senior communications and advocacy leader at Merck.  Recently, Claire was appointed to lead a new communications function responsible for driving forward the company’s corporate insights, communication and engagement strategy focused on the health of Merck’s patients... Read More →


Thursday October 29, 2020 10:05am - 10:30am EDT

10:35am EDT

Panel: The Doctor Will Zoom You Now. But Where Does Pharma Fit in Telehealth?
Telehealth is forecast to grow by as much as 80% in 2020, thanks in large part to the COVID-19 pandemic. But when doctors and patients go virtual, where does that leave pharma? Tune into this session to hear from brands that use telehealth to find out how and why they started their programs and the lessons they've learned.

Speakers
avatar for Beth Bulik

Beth Bulik

Senior Editor, Fierce Pharma Marketing
 Beth Snyder Bulik is Senior Editor of Fierce Pharma and the Fierce Pharma Marketing newsletter. Bulik is also the Editorial Advisor to the Digital Pharma series of events and a member of its Advisory Board. With more than a decade of content expertise, Bulik has been a contributing writer for Fierce Pharma and has written for a variety of outlets including Advertising Age, American Way, American Baby, Business 2.0, Telephony magazine and Texas Business. Bulik can be reached... Read More →
avatar for Mark Plinio

Mark Plinio

Chief Commercial Officer, Ironwood Pharmaceuticals
Mark Plinio joined Ironwood in 2017. He has served as the company’s chief commercial officer since April 2019.  Telemedicine has been a key area of focus for Mr. Plinio and the Ironwood commercial team having launched a number of consumer platforms with particular focus... Read More →
avatar for Charles Castano

Charles Castano

Vice President, Global Head of Digital, Sanofi Genzyme
avatar for Russ Barrans

Russ Barrans

Chief Commercial Officer, Evofem Bioscience
Russ Barrans has more than 25 years of experience in the women's healthcare space and has served as Evofem Biosciences' Chief Commercial Officer since August 2016. He is responsible for the commercial and lifecycle management of Evofem’s product portfolio, oversees manufacturing... Read More →


Thursday October 29, 2020 10:35am - 11:15am EDT

11:30am EDT

Panel – Cancer Marketing Today: From Blockbuster Budgets to Social Media Awareness
As the number of immuno-oncology and targeted cancer drug approvals skyrocket, so have the number of cancer awareness and drug marketing campaigns. Oncology marketing, once confined to doctors’ office, is now the norm. With thousands more cancer meds in pipeline, the trend is likely here to stay. Watch this panel for an up-to-date look at best practices in oncology marketing and educational efforts.

Moderators
avatar for Carly Helfand

Carly Helfand

Executive Editor, Fierce Pharma
Carly Helfand is a news editor with FiercePharma. Carly got her start covering pharma while earning her master's at Northwestern University's Medill School of Journalism, where she concentrated in business reporting. She has completed journalism projects on four continents, and her... Read More →

Speakers
avatar for Roni Chase

Roni Chase

Vice President, Global Marketing Lilly Oncology, Eli Lilly
Veronica ‘Roni’ Chase has over 20 years of marketing expertise managing complex environments and unique business challenges specializing in the healthcare industry. Roni applies her talents to deliver on Eli Lilly and Company’s mission to make medicines that help people... Read More →
PG

Pallavi Garg

Vice President, Head of U.S. Marketing, Oncology, Takeda


Thursday October 29, 2020 11:30am - 12:15pm EDT

12:15pm EDT

Meet the Fierce Pharma Marketing Award Winners
Come meet the creative minds behind the industry's most thought-provoking, innovative, and compelling marketing campaigns that are making a difference and meeting the global health challenges of today and tomorrow.

During this time, we will be announcing the winners of the following categories:
  • Print for Consumer    
  • Public Relations Campaign    
  • Innovation Challenge

Thursday October 29, 2020 12:15pm - 12:30pm EDT

12:30pm EDT

1:00pm EDT

Omnichannel Deep Dive - Chairperson's Opening Remarks
Speakers
avatar for Clay Romweber

Clay Romweber

EVP, Chief Growth Officer, BioPharm Communications LLC
Clay is the head of client solutions and Chief Growth Officer for BioPharm Communications, a leading data-driven omnichannel marketing business and division of Omnicom Health Group. Joining as head of sales in 2016, Clay manages both sales strategy for BioPharm, as well as the overall... Read More →


Thursday October 29, 2020 1:00pm - 1:10pm EDT

1:10pm EDT

Omnichannel Deep Dive - Content is King: Best Practices for Creating Relevant Content Across Channels
  • Stand out from the clutter of busy marketing by creating relevant, engaging content 
  • Optimize content by using data analytics to inform decision-making across channels
  • Develop processes for efficiently customizing content to each customer and outlet 

Moderators
avatar for Elaine Gamble

Elaine Gamble

Head/Director, Digital Engagement Strategy, Otsuka

Speakers
avatar for Nick Bartolomeo

Nick Bartolomeo

Head of Media and Performance Marketing, Fingerpaint
Nick Bartolomeo is an industry veteran with nearly 20 years of experience within digital marketing in the health and wellness space. At Fingerpaint, Nick co-leads the agency’s Shift Performance Center of Excellence. This innovation combines a proprietary mix of big data... Read More →
avatar for Marie-Mistral Fruit

Marie-Mistral Fruit

Chief Marketing & Innovation Officer, Viseven
Expert in implementing digital transformation for large-scale organizations (digitalization, agilization and other aspects). Acknowledged specialist working with health market protagonists.Marie-Mistral works to support organizations by implementing new sustainable practices on... Read More →
avatar for Lou Marcinczyk

Lou Marcinczyk

Executive Director, Head Worldwide Omni Channel Experience, Bristol Myers Squibb
As Head – Worldwide Omni Channel Experience at Bristol Myers Squibb he Leads the Worldwide Omni Channel Experience team responsible for developing and implementing the Omni Channel strategy and vision for customer engagement across commercial and medical. Lucian also chairs the... Read More →


Thursday October 29, 2020 1:10pm - 1:55pm EDT

2:00pm EDT

Omnichannel Deep Dive - The Evolving Roles of Marketing and Sales in HCP Omnichannel Communication
Even as sales teams are getting back into the field in the wake of Covid-19, nearly 30% of physicians have indicated that the crisis will have a lasting impact on their willingness to meet with them in a live setting. When you add this dynamic to an environment where HCP access was already in decline, it’s clear that marketers and sales reps alike must evolve to meet the needs of a new normal and align their approach to omnichannel marketing.

Speakers
avatar for Barry Winn

Barry Winn

Vice President, Omnichannel Strategy, BioPharm Communications
Barry Winn has spent more than 15 years in data-driven strategic planning for healthcare brands. He serves as Vice President, Omnichannel Strategy for BioPharm Communications, where he works with brands across therapeutic categories on HCP non-personal promotion.


Thursday October 29, 2020 2:00pm - 2:25pm EDT

2:25pm EDT

Networking in Virtual Exhibit Hall
Thursday October 29, 2020 2:25pm - 2:45pm EDT

2:25pm EDT

2:45pm EDT

Omnichannel Deep Dive - Accelerating the Shift to Omnichannel
In a matter of months, omnichannel shot from a multi-year initiative to a must-have capability. Aktana walks through its playbook for rapidly implementing an AI-driven omnichannel approach that delivers personalized and timely support to HCPs.

Speakers
avatar for Derek Choy

Derek Choy

Co-founder & President, Aktana
As co-founder, Derek spent the last decade developing and refining Aktana’s product, evangelizing the vision for the new commercial model, and delivering Aktana’s products and services to customers across five continents to establish Aktana as the global leader in intelligent... Read More →


Thursday October 29, 2020 2:45pm - 3:10pm EDT

3:15pm EDT

Omnichannel Deep Dive - Evaluate, Adapt, Achieve: Creating a Pathway to Omnichannel Fluency
As health interactions have become increasingly remote, life science brands have been quick to deploy technology to aid omnichannel customer engagement. But having the tools to create personal 1:1 experiences and having the ability to optimize the performance and outcomes driven by those tools are two different things.
This panel will discuss key challenges as organizations seek to obtain a clear, actionable and measurable view of all of their relationship-building efforts and the impact on customer behavior. They will also explore lessons learned from organizations on the front lines of omnichannel engagement, and how they had to evaluate and adapt to achieve fluency in these programs.

Moderators
avatar for Leigh Householder

Leigh Householder

EVP / Managing Director, Omnichannel Strategy, Syneos Health

Speakers
avatar for Ana Wilkinson

Ana Wilkinson

Director, Omnichannel CRM Marketing Operations, Amgen
avatar for Kartik Shukla

Kartik Shukla

Senior Director, Iron Franchise & Oncology, Daiichi Sankyo
Kartik Shukla heads up the IV iron franchise at Daiichi Sankyo. He leads the team that is responsible for commercializing the leading IV iron within the US marketplace. He is also the Multi-channel marketing lead at DSI and advises DSI teams on digital marketing strategies. He has... Read More →
avatar for Joshua Prabhakar

Joshua Prabhakar

Vice President Marketing, Dova Pharmaceuticals
Joshua Prabhakar has significant commercial experience in the pharmaceutical and biotech industry. He has worked in multiple major therapeutic areas which include neurosciences, respiratory, dermatology, immunology, and rare diseases. He has led 6 key launches for organizations that... Read More →


Thursday October 29, 2020 3:15pm - 4:00pm EDT

4:00pm EDT

Omnichannel Deep Dive - Chairperson's Closing Remarks
Speakers
avatar for Clay Romweber

Clay Romweber

EVP, Chief Growth Officer, BioPharm Communications LLC
Clay is the head of client solutions and Chief Growth Officer for BioPharm Communications, a leading data-driven omnichannel marketing business and division of Omnicom Health Group. Joining as head of sales in 2016, Clay manages both sales strategy for BioPharm, as well as the overall... Read More →


Thursday October 29, 2020 4:00pm - 4:05pm EDT