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Patient Solutions [clear filter]
Tuesday, October 27
 

10:00am EDT

Chairperson's Opening Remarks
Speakers
avatar for Sandy Donaldson

Sandy Donaldson

Impiricus, Co-Founder
Sandy is focused on the infinite game in healthcare. His mission is to continually co-create a future healthcare system that delivers better value and outcomes.His experiences in bringing products and solutions to market in medical devices and pharma across the globe have given him... Read More →


Tuesday October 27, 2020 10:00am - 10:05am EDT

10:05am EDT

Keynote: Vlad Coric, CEO, Biohaven Pharmaceuticals
Biohaven nabbed its first drug approval this year with Nurtec ODT for acute migraines—right when the COVID-19 pandemic struck. Coric will talk about the virtual-first marketing strategies that led to Nurtec's quick brand recognition and leading market share. From passionate patient ambassadors, including famous spokesperson Khloe Kardashian, to cheeky social media ads, Coric's tactics are part of a strategy to make Biohaven a cutting-edge modern-day marketer. Coric has led Biohaven since 2015 and before that worked at Bristol Myers Squibb for almost nine years. He is also a medical doctor who has taught at Yale School of Medicine for the past 19 years.

Speakers
avatar for Vlad Coric

Vlad Coric

CEO, Biohaven Pharmaceuticals


Tuesday October 27, 2020 10:05am - 10:30am EDT

10:35am EDT

Partner Keynote – Where Are We Now?
The modern physician, COVID-19 and where we go from here. How digital technology has been rapidly embraced by US healthcare - we will discuss implications on physician learning, how we can better engage physicians, and the implications on patient care.

Speakers
avatar for Amit Phull

Amit Phull

Medical Director, VP of Strategy & Insights, Doximity


Tuesday October 27, 2020 10:35am - 11:00am EDT

11:20am EDT

Panel – Truths and Trends in Modern Disease Awareness Campaigns
While disease awareness ads have traditionally run in the months leading up to a drug launch, today’s unbranded campaigns often run long after branded drugs arrive. In fact, the number of disease awareness campaigns has jumped from dozens each year to hundreds as pharma companies look to tell compelling stories that go beyond regulated product ads. Find out what makes a successful unbranded campaign and pick up creative, educational and measurement strategies.

Moderators
avatar for Beth Bulik

Beth Bulik

Senior Editor, Fierce Pharma Marketing
 Beth Snyder Bulik is Senior Editor of Fierce Pharma and the Fierce Pharma Marketing newsletter. Bulik is also the Editorial Advisor to the Digital Pharma series of events and a member of its Advisory Board. With more than a decade of content expertise, Bulik has been a contributing writer for Fierce Pharma and has written for a variety of outlets including Advertising Age, American Way, American Baby, Business 2.0, Telephony magazine and Texas Business. Bulik can be reached... Read More →

Speakers
avatar for Anand Reddi

Anand Reddi

Director, Digital Innovation, Gilead
avatar for Robert Schildt

Robert Schildt

Director, Cardiovascular Marketing, Boehringer Ingelheim
Robert Schildt is the Director of Marketing on the Jardiance brand team currently leading the heart failure launch efforts. Robert has over 15 years in the pharmaceutical industry, covering roles in sales, market access and marketing. He has a passion for storytelling, innovation... Read More →


Tuesday October 27, 2020 11:20am - 12:05pm EDT

12:05pm EDT

Meet the Fierce Pharma Marketing Award Winners
Come meet the creative minds behind the industry's most thought-provoking, innovative, and compelling marketing campaigns that are making a difference and meeting the global health challenges of today and tomorrow.

During this time, we will be announcing the winners of the following categories:
  • Branded Drug TV    
  • Disease Awareness TV    
  • Multicultural Campaign

Tuesday October 27, 2020 12:05pm - 12:20pm EDT

12:20pm EDT

Networking in Virtual Exhibit Hall
Tuesday October 27, 2020 12:20pm - 1:00pm EDT

1:00pm EDT

Patient Solutions Deep Dive - Chairperson's Opening Remarks
Deep Dive Chaired by OptimizeRx

Speakers
avatar for Serge Loncar

Serge Loncar

Head of Patient Engagement, OptimizeRx
Serge Loncar is a digital health pioneer with over 25 years of domestic and international experience in business development and commercialization. He’s the Head of Patient Engagement at OptimizeRx, and founder of CareSpeak Communications (now part of OptimizeRx), an automated patient... Read More →


Tuesday October 27, 2020 1:00pm - 1:10pm EDT

1:10pm EDT

Patient Solutions Deep Dive - How COVID-19 Has Reshaped the Patient Experience—Now and in the Future
The COVID-19 pandemic has fundamentally changed the way patients engage with and experience the healthcare system. More than ever, patients are looking for safe, convenient, consumer-centric options that mirror those they are already familiar with in other industries. In this session, we’ll discuss how those preferences are likely to persist long after the pandemic, and why it’s more important than ever that brands align with adaptable tools that meet patients where they are.  

Moderators
avatar for David Linetsky

David Linetsky

Senior Vice President, Life Sciences, Phreesia
David Linetsky is responsible for cultivating Phreesia’s partnerships with Life Sciences companies, supporting them in the development of healthcare products that deliver value and engage patients in their care. He has worked at Phreesia for more than a decade and held key leadership... Read More →

Speakers
avatar for Brendan Gallagher

Brendan Gallagher

Chief Connected Health Officer, Publicis Health
As Chief Connected Health Officer at Publicis Health, Brendan oversees product & service design, social content, technology, and partnerships & alliances capabilities across multiple offices for major pharmaceutical, healthcare, and biotech clients.Before joining Digitas Health in... Read More →
avatar for Kate Greengrove

Kate Greengrove

Sr. Director of Content Strategy & Operations, GlaxoSmithKline
Kate Greengrove is currently the Sr. Director of Content Strategy & Operations at GlaxoSmithKline. Prior to this role. she led the Marketing for the BENLYSTA Team in the Specialty Business Unit and before that she was the Sr. Director Marketing for the Neuroscience Portfolio including... Read More →


Tuesday October 27, 2020 1:10pm - 1:55pm EDT

2:00pm EDT

Patient Solutions Deep Dive - How “AND” is Redefining the Point of Care
Whether it's in the doctor's office or in the kitchen, the point of care has evolved into Moments of Care™ (MOC), where access to healthcare is now a choice that can be both virtual and physical.  Matt McNally from Outcome Health will deliver a provocative discussion around in office and telemedicine trends, the need for pharma marketers to start thinking about supporting patients in the Moments of Care™ as an "and" strategy, and how redefining the POC has enabled us to address underserved needs within the broader healthcare system. Learn how Outcome Health’s Moments of Care™ platform is evolving and how the year of 2020 opened opportunities for expansion of key areas within POC marketing.

Speakers
avatar for Matt McNally

Matt McNally

Chief Executive Officer, Outcome Health
Matt McNally is Chief Executive Officer at Outcome Health and brings over 20 years of industry knowledge and a proven record of success. Matt previously served as Chief Media Officer at Publicis Health and President of Digitas Health North America.  Throughout his career, McNally... Read More →


Tuesday October 27, 2020 2:00pm - 2:25pm EDT

2:25pm EDT

Networking Break
Tuesday October 27, 2020 2:25pm - 2:45pm EDT

2:25pm EDT

Pandora Leaning on Sound: AudiOM for Focus

Tuesday October 27, 2020 2:25pm - 2:45pm EDT

2:45pm EDT

Patient Solutions Deep Dive - Reimagined Patient Access
The pharmacy ecosystem, often referenced as a black box, is being redefined and reimagined. In this session we will look at key dynamics amongst stakeholders, giving you a better understanding of the countermeasures that are driving cost into the system.

Walk away with a sense of clarity and actionable insights to drive reimagined patient access for your brand and patients.

Speakers
avatar for Nanette Oddo

Nanette Oddo

Chief Strategy Officer, Truveris
Nanette Oddo is healthcare technology executive who brings over 25 years of senior leadership experience to Truveris as Chief Strategy Officer. She is dedicated to bringing healthcare software and tech enabled service to help improve access, affordability, patient engagement and shared... Read More →
avatar for Jonathan Lanznar

Jonathan Lanznar

Vice President, Strategy and Innovation, Truveris
In his role as VP of Strategy Innovation, Jon helps identify market opportunities to drive better access to affordable medications. Previously, as the VP of Life Sciences Client Services, he helped pharmaceutical brands deliver effective and efficient patient access programs designed... Read More →


Tuesday October 27, 2020 2:45pm - 3:10pm EDT

3:15pm EDT

Patient Solutions Deep Dive - Transforming Patient Services: Virtual High-Touch Support to Engage, Motivate and Drive Patient Adherence
  • Predict behavioral causes of medication nonadherence along the patient’s treatment journey
  • Using patient engagement and education technologies, to improve patient communications and experience.
  • Innovative digital tools to improve patient adherence and health outcomes


Moderators
avatar for Douglas Stover

Douglas Stover

Vice President, Global Head of Innovation, Alexion Pharmaceuticals
Douglas joined Alexion in 2020 to lead the Innovation Practice.  His team is responsible for building the capabilities and culture to accelerate ideation, incubation and scaling of ideas that will enhance core competencies as well as explore disruptive concepts.  Prior to joining... Read More →

Speakers
JD

James Doucette

Director Customer Programs and Collaborations, AstraZeneca
avatar for Lyndi Hirsch

Lyndi Hirsch

Chief Marketing Officer, AdhereTech
Lyndi Hirsch is Chief Marketing Officer at AdhereTech, an industry leader providing adherence solutions impacting health outcomes through innovative technology and support. She joined AdhereTech in April of 2020 bringing her substantial pharmaceutical experience in commercialization... Read More →
avatar for David Weingard

David Weingard

Founder & CEO, Cecelia Health
David was diagnosed with Type 1 diabetes at the age of 36 while training for an endurance race. After the initial shock of the diagnosis, he committed himself to rebuilding his life and providing positive energy to the diabetes community. His experience receiving meaningful education... Read More →


Tuesday October 27, 2020 3:15pm - 4:00pm EDT

4:05pm EDT

Patient Solutions Deep Dive - Developing a Privacy Conscience: Avoiding a Cambridge Analytica-Type Privacy Crisis (Or at Least Being Prepared for One)
The mission of the pharmaceutical industry is straightforward: Educate patients about disease states and the therapies that could effectively treat their conditions, as well as enable them to become active participants in their medical journey. But while the "what” pharmaceutical companies can say and the “how” they must say it is well regulated by the FDA, the privacy challenge comes from the “who” you can educate and how you choose to target them. These very real privacy issues are compounded by an increasingly complex set of federal and state laws, as well as self-regulatory guidelines. Privacy issues are probably unavoidable. But are you prepared? Join us as we discuss how you can meet the privacy challenges of today and the future by developing a deeper awareness of your company, your patient and your advertising supply chain.


Speakers
avatar for Ron Elwell

Ron Elwell

Founder and CEO, Swoop
Ron leads a team charged with corporate strategy, product innovation and customer growth. He brings more than 20 years of executive experience in high-tech, online media and digital marketing. He was previously an Operating Partner at Bessemer Ventures and served on the Boards of... Read More →
avatar for Lauren Dubick

Lauren Dubick

Director, Senior Group Privacy Policies Counsel, Novartis
Lauren is a technically-savvy, Privacy-Forward™ thought leader and sought out strategic legal adviser at Novartis where she advises on US data privacy. Drawing on her background as a software engineer, she has broad expertise in AdTech and various digital platforms and technologies... Read More →
avatar for Ronnie Sharpe

Ronnie Sharpe

Co-Founder and COO Savvy Cooperative, Founder, CysticLife, Savvy Cooperative
Ronnie is the co-founder and Chief Operations Officer at Savvy Cooperative (www.savvy.coop), a patient-owned insights co-op. Savvy connects decision-makers, innovators, and product designers in the healthcare industry with patients to co-create solutions, receive needed insights, and improve products and services. Savvy has been highlighted in outlets around the world... Read More →
avatar for Gerard Stegmaier

Gerard Stegmaier

Partner, Reed Smith
Gerry is a partner at the firm’s IP, Tech & Data Group. He focuses his practice on corporate governance, intellectual property, and Internet issues, especially as they relate to privacy, information security and consumer protection. An experienced and pragmatic litigator, Gerry... Read More →


Tuesday October 27, 2020 4:05pm - 4:55pm EDT

4:55pm EDT

Patient Solutions Deep Dive - Chairperson's Closing Remarks
Speakers
avatar for Serge Loncar

Serge Loncar

Head of Patient Engagement, OptimizeRx
Serge Loncar is a digital health pioneer with over 25 years of domestic and international experience in business development and commercialization. He’s the Head of Patient Engagement at OptimizeRx, and founder of CareSpeak Communications (now part of OptimizeRx), an automated patient... Read More →


Tuesday October 27, 2020 4:55pm - 5:00pm EDT

5:00pm EDT

Networking in Virtual Exhibit Hall
Tuesday October 27, 2020 5:00pm - 5:30pm EDT