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Lina Sheilds

Eli Lilly
Chief Media Officer
Lina Shields is the Chief Media Officer for Lilly USA at Eli Lilly and Company, overseeing all promotional Consumer Media efforts across the portfolio of Lilly Brands.  In her current role, Lina also leads the transformation of Consumer Marketing and Media at Lilly, pushing for insight-based, data-driven marketing and new ways to forge connections through data, creativity and media with the patients that she is privileged to serve. Lina also heads up the Multicultural Marketing Center of Excellence at Lilly to expand the Consumer Marketing capability to be culturally relevant and meaningful across the US Market.
Prior to her current role, Lina has held various US and Global leadership roles, including serving as Regional Brand Leader for Cialis responsible for Australia, Canada and Europe and launching multiple successful DTC campaigns in various therapeutic areas. Most recently, Lina was the Senior Director of Consumer Marketing for the Diabetes Business Unit at Lilly.
Lina has been named Top 25 DTC Marketers in 2016, Ad Age Woman to watch 2019 and MM&M Woman to watch 2019.
Born and raised in Italy, Lina is a firm believer in returning the opportunities that have been granted to her throughout her career in the US and has been passionately mentoring and sponsoring diverse talent inside and outside of Lilly.