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Marie-Mistral Fruit

Viseven
Chief Marketing & Innovation Officer
Expert in implementing digital transformation for large-scale organizations (digitalization, agilization and other aspects). Acknowledged specialist working with health market protagonists.

Marie-Mistral works to support organizations by implementing new sustainable practices on strategical and tactical levels, as well as consolidating teams around integrated solutions to allow for true agility, functional ethics and ultimate efficiency. The hallmark of her approach is to develop campaigns and manage projects with a systemic and holistic approach, setting up ecosystems around 360° solutions. Thanks to her expertise, organizations are able to establish inner cross-functional and cross-cultural exchanges and craft user experiences that work for success. 

Marie-Mistral has worked for several TOP pharmaceutical enterprises, as well as run her own company. She can be considered one of the first “digital evangelists” of the industry in terms of implementing User Adoption based approaches. As a visionary in service of pharmaceutical communications, Marie-Mistral has played a large role in the development of omnichannel customer journey strategies and their respective implementation plans.