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avatar for Michael Joachim

Michael Joachim

Sermo
SVP Commercial Development- Americas
Michael Joachim joined Sermo in July 2019 to lead Commercial development for the Americas under a new organizational structure focused on client-centricity and a holistic approach to portfolio development. 
Before joining the team, Michael spent the last six years working to advance the adoption of data-driven marketing and media solutions within the life sciences and health and wellness industries where his last role was Senior Vice President of Strategic Growth & Innovation at Medicx Media. During his tenure, Michael led a team of client partners to drive the approach across global manufacturers such as Pfizer, Merck and GSK in addition to biotech and specialty pharma companies such as Allergan, Ironwood and Biogen. The foundation of Michael’s experience, and passion for creative problem solving, stemmed from his 13-year experience within the agency business working at WPP, Publicis and IPG companies as Principle on blue-chip clients like Novartis and Samsung.